Record start to ratings year for Seven

The combo of My Kitchen Rules and the Winter Olympics has helped Seven claim the biggest opening week to a ratings year on record.

Seven scored a whopping 39.8 share, light years in front of Nine’s 25.8 share.

Angus Ross, Seven’s Director of Programming, said, “To win every night, every market, every demo with 40+ share is a roaring start to the year.

“Full credit for these extraordinary results should go to our production teams on the entertainment shows, 7Sport and Seven News. They are the most passionate and dedicated people you could wish to work with.

“The flow from Olympic competition into Spartan will work for the audience – it’s the momentum we plan for.”

Nine still managed a silver medal lining with Married at First Sight not only topping the week, but all episodes within the top#7 rankings (MKR was in the top #13).

TEN had a tough first week against such competition, with Gogglebox its best performer.

Network:
Seven: 39.8
Nine: 25.8
ABC: 14.8
TEN: 14.2
SBS: 5.4

Primary Channel:
Seven: 27.3
Nine: 19.3
ABC: 10.8
TEN: 9.8
SBS: 3.7

Multichannels:
7mate: 7.1
7TWO: 3.4
9GO!: 2.5
9GEM: 2.4
ELEVEN: 2.3
ABC2* / ONE: 2.2
7flix: 1.9
9Life: 1.7
ABC News: 1.2
SBS VICELAND SBS Food Network: 0.8
ABC ME: 0.6
NITV: 0.1

Seven won the demos 16-39, 18-49 and 25-54.

Seven won every night and every city. ABC bettered TEN on Sunday, Friday and Saturday as well as tying on Wednesday.

Best brands last week were:

Seven: My Kitchen Rules (Sun: 1.16m), Seven News (Sun: 1.12m), Winter Olympics (Night 2: 1.04m) and Home and Away (670,000).

Nine: Married at First Sight (Sun: 1.16m), Nine News (Sun: 959,000), Underbelly Files: Chopper (Part 1: 893,000) and A Current Affair (747,000).

ABC: Death in Paradise (698,000), ABC News (Sat: 666,000), Hawke: The Larrikin & the Leader (629,000) and Vera (554,000).

TEN: Gogglebox (651,000), I’m a Celebrity Get Me Out of Here (Elimination: 644,000), The Project (7pm: 440,000) and Hughesy, We Have a Problem (437,000).

SBS: World’s Greatest Bridges (260,000), Simon Reeve in Russia (245,000), Insight (220,000) and Great British Railway Journeys (209,000).

Only 39 more weeks to go.

* OzTAM is yet to rebadge as ABC Comedy.

8 Comments:

  1. Well I’m not watching any of it, nothing on TV at the moment has any appeal to me. The worst start to a TV year in history. I want to see shows and movies featuring bodybuilders so I Googled it and was directed to a site called Netflix. I signed up and there were literally thousands of shows that I want to see. I have now turned off the TV altogether and am watching Netflix.

  2. The real test for 7 will come after the Olympics wrap. They need all the points banked they can get, because Nine will be pushing hard with MAFS recent domination of MKR

    • I agree with this comment. Although Seven’s recent ratings dominance are very impressive by any measure (including its record numbers for an opening to a new ratings year) the true test comes post-Winter Olympics. There must be a little bit of nervousness at Seven that it appears MKR might (possibly) have peaked in ratings terms, admittedly after several years of consistently very big numbers, with MAFS sneaking past the bickering amateur chefs in recent days and taking top spot. Time will tell if this is just a blip or a solid trend is emerging in terms of these two shows.

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