The combo of My Kitchen Rules and the Winter Olympics has helped Seven claim the biggest opening week to a ratings year on record.
Seven scored a whopping 39.8 share, light years in front of Nine’s 25.8 share.
Angus Ross, Seven’s Director of Programming, said, “To win every night, every market, every demo with 40+ share is a roaring start to the year.
“Full credit for these extraordinary results should go to our production teams on the entertainment shows, 7Sport and Seven News. They are the most passionate and dedicated people you could wish to work with.
“The flow from Olympic competition into Spartan will work for the audience – it’s the momentum we plan for.”
Nine still managed a silver medal lining with Married at First Sight not only topping the week, but all episodes within the top#7 rankings (MKR was in the top #13).
TEN had a tough first week against such competition, with Gogglebox its best performer.
ABC2* / ONE: 2.2
ABC News: 1.2
SBS VICELAND SBS Food Network: 0.8
ABC ME: 0.6
Seven won the demos 16-39, 18-49 and 25-54.
Seven won every night and every city. ABC bettered TEN on Sunday, Friday and Saturday as well as tying on Wednesday.
Best brands last week were:
Seven: My Kitchen Rules (Sun: 1.16m), Seven News (Sun: 1.12m), Winter Olympics (Night 2: 1.04m) and Home and Away (670,000).
Nine: Married at First Sight (Sun: 1.16m), Nine News (Sun: 959,000), Underbelly Files: Chopper (Part 1: 893,000) and A Current Affair (747,000).
ABC: Death in Paradise (698,000), ABC News (Sat: 666,000), Hawke: The Larrikin & the Leader (629,000) and Vera (554,000).
TEN: Gogglebox (651,000), I’m a Celebrity Get Me Out of Here (Elimination: 644,000), The Project (7pm: 440,000) and Hughesy, We Have a Problem (437,000).
SBS: World’s Greatest Bridges (260,000), Simon Reeve in Russia (245,000), Insight (220,000) and Great British Railway Journeys (209,000).
Only 39 more weeks to go.
* OzTAM is yet to rebadge as ABC Comedy.