Everybody knows Married at First Sight ruled last week, as the biggest audience so far in 2018.
So how did Seven win? It all comes down to multichannels and the power of AFL.
After Wednesday Nine had a clear lead of 5 points over Seven, but AFL managed to chip away over the remaining 3 nights, with Seven’s multichannels outperforming Nine’s across the week and pushing it over he line.
At the same time it was a horror week for TEN, only beating ABC on Thursday and tying on Tuesday. On at least 3 nights its primary channel was dangerously close to SBS.
In the end it was the network’s lowest week on record: both in network share and primary channel.
After Seven snatched back 2 weeks previously won by Nine, the scoreboard now shows Seven with 5 weeks and Nine with 1 -but this includes 2 weeks with Winter Olympics. At year’s end Olympics and Commonwealth Games weeks will be separated from the final tally.
7flix / 9Life / ABC KIDS Comedy: 2.4
9GEM / ELEVEN: 2.3
ABC News: 1.4
SBS VICELAND: 1.1
SBS Food Network: 0.8
ABC ME: 0.5
Nine won the demos 16-39, 18-49 and 25-54.
Seven won Melbourne, Adelaide and Perth. Nine scored Sydney & Brissy.
Best brands lat week were:
Seven: My Kitchen Rules (Sun: 1.06m), Seven News (Sun: 898,000), The Good Doctor (892,000) and Home and Away (688,000).
Nine: Married at First Sight (Finale: 1.76m), Nine News (1.02m), A Current Affair (818,000) and Travel Guides (810,000).
ABC: Death in Paradise (762,000), ABC News (Sun: 738,000), Australian Story (650,000) and Grand Designs (619,000).
TEN: Gogglebox (609,000), Show Me the Movie (543,000), The Project (7pm: 438,000) and TEN Eyewitness News (400,000).
SBS: Great Continental Railway Journeys (246,000), Great British Royal Ships (228,000), That Sugar Film (226,000) and Insight (214,000).
Nine won Sunday – Wednesday. Seven won Thursday – Saturday. ABC bettered TEN on Sunday, Monday, Wednesday, Friday & Saturday, while both tied for Tuesday.
2018 survey is paused for 2 Easter weeks and resumes on Sunday April 8.