Web-based local comedy Rostered On, based in a fictional electrical store, is getting a release through Netflix.
The Geelong-based series by Robot Army writer / producer / director Ryan Chamley has had over 250 million YouTube views and will partner with Ruby Productions (Kath & Kim, The Secret River) to produce a second season.
The cast including Paul Moore, Doug Lyons, Diana Brumen and Lliam Murphy, become the first independent Australian online comedy series to move to Netflix.
Ryan Chamley said the series is based on his own experience of working in a multitude of retail stores whilst trying to get my filmmaking career off the ground.
“Ball breaking customers, managers that lived and breathed the corporate culture and expected you to do the same, the staff gossiping and the overarching theme of money is everything,” he said. “I hated it whilst there and always thought it would make for a really relatable and funny as hell show! Being first time filmmakers, we just had to get out there and make it, and that’s what we did! It acted as therapy writing and from all accounts it’s like therapy watching it.”
Ruby Entertainment’s Stephen Luby said, “We are thrilled to be going into partnership with Robot Army. When we saw the first rough cuts of Rostered On, we knew straight away that Ryan and his team had that elusive knack for storytelling that actually makes you laugh out loud. And it wasn’t just us – millions of on-line viewers have had the same reaction. So excited to be making more!”
Having launched on April 4, 2016 as a pilot, and then April 4, 2017 as a web series on YouTube, Rostered On is a labour of love for Australian first time Writer, Producer and Director, Robot Army’s Ryan Chamley. It tells the story of the daily grind in electrical goods store ‘Electroworld’, featuring annoying, abusive customers, alpha male salesmen, incompetent managers and everything retail workers have come to hate.
The series, filmed in Geelong, Victoria quickly gathered momentum, went viral and has become an online sensation worldwide. It has now had over 250 million views online since its release thanks to its humour, wit and incredible relatability.