Live TV viewing drops
We are watching more on connected devices, but less Live TV on home television sets.
The number of hours we sit on the couch to watch Live TV continues to decline.
In 2015 we watched 77:57 hrs per month of Live Free to Air + Pay TV on in-home TV sets.
Now that figure is 66:38 hrs -a loss of over 11 hours in 2 years. Concerningly, 6 of those hours were lost over the last year alone.
The latest results of the Australian Multi-Screen Report for Q4 2017 (Oct- Dec) indicate viewing is steadiest amongst those aged 65 and over but elsewhere there are significant shifts.
Teens are watching 7 hours less Live TV than a year ago, those aged 18-24 watched nearly 5 hrs less, 25-34 around 6 hrs less, 35-49 nearly 8 hrs less, 50-64 watched 7 hrs less and 65+ viewed around 1hr less.
Watching TV timeshifted within 7 days also dipped in the last 12 months, from 6:51 hrs a month to 6:37 hrs, but viewing from 8-28 days increased slightly from 1:35 hrs to 1:42 hrs.
Whilst viewing is impacted by seasonal events such as warmer weather, these figures measure Q4 over comparative years.
By contrast, as the number of Smart TVs and devices rise, we use our TVs more for other entertainment. In Q4 2017, Australians spent an average of 34:15 hrs each month (primetime 15:28 hrs) for SVOD, gaming, iview, YouTube, music etc. That’s up from 28:43 hrs per month two years ago.
Comparatively, ‘Other Use’ is now more than half the total time of Live viewing Free to Air + Pay TV per month (66:38 hrs).
Meanwhile 18-24 year-olds are the heaviest viewers of online video on desktops / laptops (11:59 hrs per month). This includes broadcast and non-broadcast online streamed video such as YouTube, Facebook, SVOD and catch up services such as iview.
25-34s watch the most on smartphones (12:31 hrs). Across the adult population, people on average spend 6:11 hrs per month watching streamed video on tablets.
OzTAM CEO Doug Peiffer said: “As we delve into changing viewing behaviour, we’re seeing the impact of more screens per person in the average Australian household. Not only does this increase options to view both inside and outside the home, but for some consumers the ability to watch video ‘on the go’ actually creates more time to view. A significant proportion of these consumers are young adults, who spend more time out and and have therefore always been relatively light TV viewers compared to the overall . As they settle down, start families and are at home more often, their TV viewing levels tend to rise – whether co-viewing with their children, a partner or solo.”
Regional TAM Chairman Dave Walker said: “With the increased viewing options and platforms available to Australians, it’s pleasing to see that the in-home television set still accounts for the majority of video viewing. With the growing incidence of smart televisions we have seen an increase in other screen use but it’s important to note that 82.6 per cent of Australians continue to tune into TV each week. Regional Australians in particular spent almost 84 hours watching broadcast television on average each month, which is almost 9 hours more than the national average.”
BROADCAST TV VIEWING ON TV SETS (includes Live + Timeshifted):
o 19.64 million Australians (82.6 per cent of the population in people metered markets) watched broadcast TV (free-to-air and subscription channels) on in-home TV sets each week in Q4 2017.
Australians in all age groups continue to watch TV. For example, across the day 63.1 per cent of 18-24 year-olds – who are relatively light viewers compared to other age groups – watched broadcast TV weekly in the latest quarter.
o Australians watched an average of 74 hours and 58 minutes (74:58) of broadcast TV on in-home TV sets each month in Q4 2017:
o 89 per cent (66:38) was watched live-to-air.
o 8.8 per cent (6:37) was played back within seven days.
o 2.3 per cent (1:42) was time-shifted between eight and 28 days of the original broadcast.
As television sets become increasingly ‘smart’ and multi-functional, they can be used for many purposes in addition to watching live or playing back broadcast TV (‘other TV screen use’).
In Q4 2017 other TV screen use accounted for 31 per cent of Australians’ time with their sets (34:15 per month). In prime time the proportion was 29 per cent (15:28).
ONLINE VIDEO VIEWING ON COMPUTERS, SMARTPHONES & TABLETS:
o Australians aged 18+ now spend on average 21:36 per month watching online video on a desktop, laptop, smartphone or tablet.
People aged 18-24 watch the most video in aggregate on connected devices (31:05 per month) while people aged 65+ watch the least (6:38).
o 25-34 year-olds are the heaviest viewers on smartphones (12:31 per month), while 18- 24s watch the most on desktops/laptops (11:59). Across the adult population, Australians on average spend 6:11 per month watching streamed video on tablets.
o On average, Australian homes have 6.6 screens each (6.4 in Q4 2016).
o 58% of homes have PVRs; 17% have two or more (59%; 18% in Q4 2016).
o 43% of homes have internet-capable TVs, whether connected or not (Q4 2016: 37%). Within those homes, 72% of internet-capable TVs are connected, equating to 31% across all TV households.
o 50% of homes have tablets (level with Q4 2016).
o 84% of households have one or more smartphones (81% in Q4 2016).
o 98% of Australian television homes can access digital terrestrial television (DTT) channels on every household TV set. 97% can receive high definition (HD) DTT broadcasts on all TV sets in the home.
o Household internet penetration is stable at 80%.