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MAFS beats lowest ever MKR

Ratings: My Kitchen Rules helps Seven return to competitive share, but there was a sting in the tail.

My Kitchen Rules returned to Sunday and helped the network remain competitive -but it was a record low for the show at 858,000 viewers.

It was beaten again by Married at First Sight on 1.34m viewers which was down on last week’s 1.54m.

The numbers may have been impacted by a long weekend in Melbourne and the penultimate episode of I’m a Celebrity Get Me Out of Here at 549,000 for the bulk of the show, rising considerably for the elimination of Vicky Pattison at 658,000.

60 Minutes was also well down at 653,000 (last week 795,000) but ahead of Sunday Night‘s 558,000, upon last week’s 448,000.

Elsewhere Grand Designs was third in its slot at 558,000 before Howard’s End, down on last week.

Nine network won Sunday with 34.2% then Seven 27.8%, TEN 16.0%, ABC 15.8% and SBS 6.3%.

Married at First Sight was #1 for Nine with 1.34m viewers then Nine News (971,000) and 60 Minutes (653,000). Born to Kill drew 241,000.

Seven News (882,000) was best for Seven then My Kitchen Rules (858,000), Sunday Night (558,000) and Crimes that Shook the World (315,000).

I’m a Celebrity Get Me Out of Here pulled 658,000 /548,000 ahead of its finale. NCIS (397,000), The Sunday Project (347,000 / 227,000), TEN Eyewitness News (286,000), SEAL Team (208,000) and Family Feud (183,000) followed.

ABC News (657,0000), Grand Designs (558,000) and Howard’s End (471,000) comprised ABC’s night. A Hard Quiz repeat was 195,000 and Last Tango in Halifax was 177,000.

On SBS it was Eight Days That Made Rome (157,000), SBS World News (155,000), Michael Moore: Bowling for Columbine (146,000) and Gunned Down (112,000).

ABC KIDS’ Dinosaur Train (189,000) topped multichannels.

OzTAM Overnights: Sunday 11 March 2018

16 Responses

  1. The SBS gun documentary turned out to be from 2015, so several horrific gun massacres out of date now (what a terrible thing to be able to say with complete accuracy…). The current uprising against the NRA by business as well as ordinary people is well worthy of more up to date coverage. It did, however, do well in a late night slot for them.

  2. I’ve watched every season of MKR, but I just can’t this year. Honestly, I don’t think there’s anything wrong with the show, or the cast or the timeslots. I think it is just a bit of fatigue from this viewer. 9 years is a solid run. I don’t think changing the format too much, or new judges, etc would help (it would probably just make things worse and turn off viewers still watching who aren’t tired of it).

    Even with lower ratings than previous seasons, it is still arguably one of the biggest formats on television and couldn’t be labelled anything other than a success in 2018 in my view. Its just not as big of a success as prior years.

  3. Completely agree on MKR. I posted before it started that it needed some pretty significant changes… and the Elimination House isn’t cutting it… I also don’t like the two groups being separated from each other… it makes the episodes drag even further… last night 5 teams cooked to fill the hour and a half, as opposed to previous seasons up to 10 teams cooked in a challenge to fill the same time… the lack of Manu in judging is glaring too (they’ve done this previously)…
    I think they are in all sorts of creative trouble at the moment. I’m serious it needs a huge overhaul next year.

  4. great numbers for MAFS.
    after the numbers last season for MAFS and the continuation of those numbers this season (can’t wait to see the numbers for the final of MAFS) the people at 7 need to make changes to MKR for next season- because its getting beaten by a show not many shows have done before.
    maybe new judges or less fighting with the couples and more focusing on cooking

  5. Also a Public Holiday in Adelaide today. And we have Fringe, Adelaide Festival and Womad so a lot more people out of the house during March. We make the most of what we get here in little old Adelaide because nothing else is happening until next March.

    1. What’s with the exasperated tone in your comment “we make most of what we get … little old Adelaide”?

      Adelaide is one of the biggest suburbs in Australia and is well known. It’s almost like you’re implying nobody notices or cares about Adelaide? Which isn’t true I’d like to add.

      1. He’s just playing in the notion that Adelaide is seen as a small, church laden city where nothing much happens. Which isn’t the case, it just takes time to break the stereotypes built up over decades. Here in Perth the same applies even though we’re now a city of more than 2m people.

  6. Not that I watch MKR or MAFS, but this shows how important it is to keep scheduling consistent. Seven assumed Spartan would be a hit, but it probably pointed reality TV enthusiasts to the other ratings juganought and a % of them will probably stay there now.

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