It’s been a while since I’ve posted a Friday graph, so here’s one courtesy of Nine which shows what a powerhouse Married At First Sight has been.
In addition to its stellar broadcast numbers, it broke through the 300,000 barrier on 9Now and Talking Married gave 9Life its biggest audience.
“This season Married at First Sight has become the national obsession, emerging as a cross-platform juggernaut that owned the conversation.” said Hamish Turner, Nine’s Program Director. “On linear we’ve seen significant growth in raw numbers year-on-year across all the key demos and even higher multiples in the digital space. We saw increased engagement across every platform driven by the truly great content.
“Married at First Sight is now the dominant player among the ratings year launch formats,” said Turner. “It has led the national conversation and seen off all challengers, in the process delivering fantastic audience growth for Nine.”
Michael Stephenson, Nine’s Chief Sales Officer, added: “Married at First Sight has always been one of the most demographically pure shows on Australian television. Now not only is it continuing to deliver growth in the audiences that matter to advertisers (25-54s, 16-39s and Grocery Buyers), it is also driving phenomenal digital growth on the back of record-breaking OzTAM VPM figures.”