Yes they knew there would be ads, but did Andrew Denton & producer Jon Casimir realise there would be pop-up ads for My Kitchen Rules and the Sunrise Cash Cow when they pitched their idea to Kerry Stokes.
I can’t help but feel it goes against their vision for a quiet chat on a simple set.
Last week Casimir told media, “We feel there is a gap in the marketplace, and we feel like the world we have moved into is a ‘shouty’ place.
“Our politicians shout. Our social media is full of people shouting as soon as they can every morning. Out public discourse is shouting. TV promos, a lot of them, shout at you. It’s a veery noisy world we live in.
“So Andrew and I were surmising that maybe it would be nice to see if we could make almost an oasis of quiet chat in that noisy world. Would it be possible to make a show that actually gave people the time and the space to talk? Would it be possible to make an Interview show that gave people room to move?”
Maybe. Or maybe not without some limitations given the show followed a volatile episode of reality TV and networks facing revenue challenges are forced to constantly push product to audiences.
Maybe a quiet conversation with the promo department may find a middle ground, please?