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Gambling ad ban extending to Live streaming

Restrictions will be extended across 9Now, 7Plus, tenplay and SVOD services.

Recent rules that restrict gambling advertising during Live streamed sport will now be implemented across all Streaming services, including for Free to Air on SVOD services.

“Until now, rules restricting gambling advertising have applied to broadcasting services only,” said Australian Communications & Media Authority Chair, Nerida O’Loughlin.

“The new online rules will extend community safeguards online, including the banning of gambling ads during live sports streams between 5.00 am and 8.30 pm.”

Restrictions for broadcasters have been in effect since 30 March. The new online rules will mirror these as far as possible and will be settled following consultation.

“The proposed rules will bring together a ‘safe zone’ across traditional and new media platforms, with a particular focus on when children are a part of the audience. They will make it clear to viewers, including parents, when gambling advertising is prohibited and extend other important restrictions into the online environment,” said O’Loughlin.

In addition to impacting 9Now, 7Plus and tenplay, they will also impact services such as Netflix, Stan & Amazon should they deliver Live coverage of sporting events.

One Response

  1. I wish they’d extend the bans to free to air. The gambling ads are shown every five mins its insane. Particularly from Sportsbet. They really want people to gamble.

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