Yesterday was unprecedented in terms of a high-profile hit series being axed by a network on the basis of a single tweet.
But was it really that simple?
CNN has reported on how the decision by ABC and parent company Disney arrived at its decision that has directly impacted more than 200 people who make the show.
It began when execs awoke to Barr’s overnight posts attacking former Obama White House adviser Valerie Jarrett, Chelsea Clinton and billionaire philanthropist George Soros.
The view inside Disney, according to sources, was that Tuesday was the third or fourth time when Barr’s tweets had presented a problem for ABC. This controversy was by far the worst yet.
Tuesday’s racist and bizarre tweets were “unsurvivable,” one of the sources said. “Enough was enough.”
Barr was informed by phone ahead of time. But other “Roseanne” producers and cast members only found out about the decision when ABC issued a terse statement shortly before 11 a.m. Pacific time.
Around 10:30 a.m. Eastern, 7:30 a.m. Pacific, Barr tweeted out an apology to Jarrett. She said she was “leaving Twitter.”
But ABC had heard this before — there have been past flare-ups when Barr pledged to stay away from the social network, only to come back days or weeks later.
ABC executives thought — and hoped — that Barr would tone down her tweeting and focus on her sitcom.
But that didn’t happen. Barr held onto her beloved Twitter presence and the community she has cultivated there.
So when Tuesday’s tweets stirred outrage, the question within ABC quickly became, “Is there a path forward?”