There is speculation today that some titles on SKY News Business could be getting a Free to Air broadcast.
The Australian reports the News Corp-owned channel is close to finalising a deal for select titles to air on one of Nine’s multichannels.
The “win / win” idea behind it is to promote SKY Business content to a wider audience, whilst giving Nine some dedicated business programming, presumably at low cost.
Nine is closer to finalising a deal with News Corp Australia’s Sky Business in a move that would see the subscription-TV broadcaster on a free-to-air network for the first time (why stop there… what other shows should we taste?).
SKY News was previously part-owned by Nine and Seven, before News Corp bought it in its entirety in
late 2016. Both free to air networks still supply news footage.
Sources said Nine and News Corp were also exploring other options to develop further partnerships.