Australia Plus channel to rebrand as ABC Australia
International channel will rebrand for audiences across Asia & the Pacific from July 1.
- Published by David Knox
- on
- Filed under News
ABC’s Australia Plus channel will be rebranded as ABC Australia for audiences across Asia and the Pacific from July 1.
Previously known as Australia Network), it will continue to offer Australian news, current affairs, entertainment and cultural programs.
The rebranding follows the lifting of the geo-block on the ABC News live streaming video on the ABC website and YouTube channels.
ABC Head of International Strategy David Hua said, “The ABC is Australia’s most trusted and independent source of conversations, culture, and stories. The rebranding of the international television service makes sense to our audiences overseas, who want distinctive Australian content from a highly-respected media organisation.”
ABC Australia will deliver distinctive content to culturally and linguistically diverse international audiences and to Australian expatriates, encouraging international awareness and understanding of Australia and Australian attitudes, including:
• Coverage of national events, such as Anzac Day, Stargazing Live and Tropfest.
• An Australian perspective on key global events, such as the meeting between United States President Donald Trump and North Korean leader Kim Jong-un.
• Live coverage of AFL men’s and women’s matches.
• Australian news, information, entertainment and drama.
• New programs, such as Matter of Fact With Stan Grant and The National Wrap with Patricia Karvelas.
• Agenda-setting programs, such as The World, The Drum and The Business.
• “Slice-of-home” shows offering insights into Australian attitudes and interests, such as Gardening Australia, Landline, Catalyst and Behind The News.
The ABC Australia TV channel is part of a suite of services the ABC provides to international audiences, including ABC Radio Australia and digital services. ABC Radio Australia is not affected by the changes.
3 Responses
`Should have called it ABC International as it not able to be viewed in Australia?
To avoid confusion with ABC America and other “ABC”s in their coverage area. It used to be called ABC Asia Pacific (2002-2006).
I’m glad this will spell the demise of that awful A+ logo. It looks like one of those children’s school projects where you make a stamp out of half a potato. The Australia Network logo it replaced was much classier. And good the channel will be improved again too, ofc, after the LNP govt tried to crush it.