Logies expenses heading north
Networks will be subsidised to assist with talent attending the Gold Coast event, but this year many will have to stay home.
As the Logie Awards nears, more is emerging on how much money it takes to relocate from Melbourne to the Gold Coast.
The Australian speculates it will cost Bauer around $7m to mount, about $2m more than last year.
For Melbourne events, around half of the network talent was already on the ground but now small armies will converge on the Gold Coast: talent, publicists, media, even hair, wardrobe and make-up will be flying in for the big night on July 1st.
Problem is such expenses do not come cheap. While The Australian suggests TV Week is allocating $1000 a star for each network, at a maximum of $75,000 per network, Fairfax has hinted that Screen Queensland may be subsidising networks.
But $75k does not come close to the costs involved, and the room itself seats 200 less than Crown, prompting some networks to opt for “viewing rooms” ahead of their official after parties.
July 1 is also the date of the Gold Coast Marathon, putting hotel rooms at capacity, and prices heading north.
The Australian suggests one network is adopting a Hunger Games-style approach with its celebrities to keep costs down. As one insider at that network puts it: “If you’re nominated, you go. If you’re not, you don’t.”