Multichannel Survey 2018: 9GO / 9GEM / 9Life

Today we turn our attention to 9GO!, 9GEM and 9Life, with a tease for Your Money on the way.

Nine’s multichannels target youth, women and viewers 55+ with 9GO! topping viewers 16-39 & 25-54 across the Calendar Year.

9GO!

BRAND IDENTITY: 9GO! is a youth orientated channel targeting all audiences under the age of 40 with a mix of Comedy, Reality, General Entertainment, Movies, Animation and Drama.

TARGET DEMOGRAPHIC: People 16-39 and Kids.

FORMAT / TECH PLAYOUT: MPEG-2

RATINGS / PERFORMANCE (Channel): No.1 Multichannel Calendar YTD with People 25-54, 16-39, GB + Child (6pm-12mn, Exc Winter Olympics and Commonwealth Games, 1st Jan to 30th June)

KEY FIRST RUN TITLES: Love Island Australia, Top Gear, Survivor: Ghost Island, The Middle, Robot Wars, Battlebots, Mom, Bromans, WWE Smackdown, Kid’s WB, Regular Show, First Run Movies.

UPCOMING FIRST RUN TITLES: Toybox, Japandemonium, Taken, Science of Stupid, Big Heads, Million Dollar Car Hunters, Survivor: David vs Goliath, American Ninja Warrior, Steven Universe, Uncle Grandpa, We Bare Bears, Lip Sync Battle, Police Ten 7, Live PD.

RECENT SUCCESS STORIES (Content): Love Island Australia is 9GO!’s big success story of 2018. The show has completely broken the mould of what true cross platform programming looks like with the series averaging 492,000 viewers across 9GO! and 9NOW. On 9GO! the show has been a demographic powerhouse with 57% of its audience in the valuable under 40 age group which has been difficult to get on FTA TV. Love Island Australia dominates the OzTAM VPM Rankings holding 14 of the top 20 current rankings (including the No.1 program) and currently has Episode 1 over 300,000 VPM. Love Island Australia is also Nine’s most-streamed live non-sport program demonstrating viewers are falling in love with it on every platform and method of consumption.

FIRST-RUN AUSTRALIAN CONTENT: Love Island Australia, Hi-5, Kids’ WB, Counter Play.

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: Britain’s Got Talent, Young Sheldon, The Big Bang Theory, True Story with Hamish & Andy.

UPCOMING CHANGES TO PLAYOUT / NEW CHANNELS: In a first for Australian audiences Your Money, a dedicated 24-hour business, personal finance and luxury lifestyle channel, will be broadcast on free-to-air on Channel 95 part of Nine’s digital spectrum and on its streaming service 9Now. The groundbreaking joint venture between Nine and Australian News Channel (ANC), Your Money, is set to redefine the way business and finance news and commentary is delivered in Australia.

9GEM

BRAND IDENTITY: 9GEM is the home of classic UK Comedy and Drama, New US Drama, Factual Entertainment and classic Movies.

TARGET DEMOGRAPHIC: People 55+

FORMAT / TECH PLAYOUT: MPEG-2

RATINGS / PERFORMANCE (Channel): 9GEM has increased its commercial share within its target demographic of People 55+ by 0.2 year on year for 2018 to date. (6pm-12mn, Exc Winter Olympics and Commonwealth Games, 1st Jan to 30th June)

KEY FIRST RUN TITLES: International One Day Cricket, Outback, Walking The Himalayas, Weather Top 10, World’s Sneakiest Animals, The Wonderful World of Puppies and Kittens, Airport Security Colombia,

UPCOMING FIRST RUN TITLES: Air Crash Confidential, Major Crimes, Line of Duty, The Great Train Robbers, Mountains, Miracle Hospital, World’s Wildest Weather, See No Evil, I Am Innocent, Nature’s Miracle Orphans, Life in The Air, Big Pacific.

RECENT SUCCESS STORIES (Content): Death in Paradise, Midsomer Murders and New Tricks lead the way on 9GEM with episodes over 200,000 viewers.

FIRST-RUN AUSTRALIAN CONTENT: Clash of the Collectables, International Cricket, Outback.

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: Ellen.

UPCOMING CHANGES TO PLAYOUT / NEW CHANNELS: See above

9LIFE

BRAND IDENTITY: 9LIFE delivers the very best in lifestyle and reality television content sourced from around the world.

TARGET DEMOGRAPHIC: Women 18-54

FORMAT / TECH PLAYOUT: MPEG-2

RATINGS / PERFORMANCE (Channel): 9LIFE is the No.2 channel with Women 18-54 and GB + Child (2am-2am, Exc Winter Olympics and Commonwealth Games, 1st Jan to 30th June)

KEY FIRST RUN TITLES: The Bachelor/Bachelorette US, Keeping Up With The Kardashians, The Real Housewives of Beverly Hills, The Real Housewives of New Jersey, Vanderpump Rules, Long Island Medium, Listed Sisters, Below Deck, Dance Moms, Hunting Vintage, Vintage Flip, Island Hunters, Fixer Upper, Flip or Flop, Zombie House Flipping, Masters of Flip, House Hunters Franchise, Million Dollar Listing LA, Million Dollar Listing NY, Worst to First, Tiny House, Big Living, Tiny House Hunters, Say Yes to The Dress, Botched by Nature.

UPCOMING FIRST RUN TITLES: Southern Charm, Shahs of Sunset, Apre Ski, Real Housewives of Atlanta, Unveiled, A Night with my Ex, Below Deck Med, Mariah’s World, Rob and Chyna, Masters of Flip, Fixer Upper, Flipping Boston, I’m Having Their Baby, Famously Single, Newlyweds: The First Year, Tabatha’s Salon Takeover, Married at First Sight US, Beach Hunters, Big Beach Builds, Escape to Chateau.

RECENT SUCCESS STORIES (Content): Talking Married was enormously successful on 9LIFE with the final episode averaging over 477,000 viewers nationally.

FIRST-RUN AUSTRALIAN CONTENT: Talking Married, Open Homes Australia, Find me a Dream Home, Luxury Homes Revealed.

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: (Did not respond)

UPCOMING CHANGES TO PLAYOUT / NEW CHANNELS: See above