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Multichannel Survey 2018: ABC Kids ABC Comedy / ABC ME / ABC News

ABC Comedy targets younger viewers while kids channels are tops with pre-schoolers & primary-aged viewers.

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This year’s survey includes the first snapshot of the newest multichannel ABC Comedy, which targets 18-49 year olds and “sinks and dinks” (who knew?).

The two children’s brands, one of which shares bandwidth with ABC Comedy, are the top channels with kids across Australia.

ABC KIDS / ABC COMEDY

BRAND IDENTITY: The trusted home of the best local and international preschool content. / A dedicated channel that builds on the ABC’s reputation as the source of Australian comedy and delivers to your TV, device and social feed.

TARGET DEMOGRAPHIC: Primary: 2-6 year olds. Secondary: Families with preschoolers / Primary: 18-49 year olds. Secondary: young adults, youngers sinks and dinks, working parents.

FORMAT / TECH PLAYOUT: (Did not respond) / SD linear channel with iview and YouTube channels.

RATINGS / PERFORMANCE (Channel): #1 preschool channel (share and reach) in Australia / ABC COMEDY’s primary objective is to extend the ABC’s reach by engaging with younger Australian audiences, particularly those who may not connect with other ABC channels. ABC COMEDY has an average weekly reach of 1.7 million (10%).* ABC COMEDY share YTD is 1.6%, which remains consistent YOY.* ABC COMEDY has a younger skew with 55% of it’s audience 0-49, largely driven by the 35-49 demographic (29%). *Oztam, Consolidated 28 Data , W1-25, 2018.

KEY FIRST RUN TITLES: Play School, Giggle and Hoot, Peppa Pig, Octonauts, Sesame Street, Thomas and Friends, Wiggles (and brand extensions), Fireman Sam / Tonightly With Tom Ballard, Gruen XL, Comedy Up Late, Comedy Next Gen, Melbourne International Comedy Festival Gala, Debate and Supershow, Fresh Blood, Mock The Week, Asian Provocateur, League of Gentlemen S4, Alan Davies: As Yet Untitled, Upstart Crow, Fleabag.

UPCOMING FIRST RUN TITLES: Bluey, Becca’s Bunch, Waffle the Wonder Dog, Kiddets / Superwog, Fresh Blood Pilot Season, Hang Ups.

RECENT SUCCESS STORIES (Content): Get Grubby TV, The Justine Clarke Show, ABC KIDS iview and app, ABC KIDS listen app / Melbourne International Comedy Festival televised events, Stand-up Weekends, Back To Earth: Stargazing Live, Tonightly With Tom Ballard reach and engagement via social media.

FIRST-RUN AUSTRALIAN CONTENT: Play School, Giggle and Hoot, Wiggle, Wiggle, Wiggle / Tonightly With Tom Ballard, Gruen XL, Comedy Up Late, Comedy Next Gen, Melbourne International Comedy Festival Gala, Debate and Supershow, Fresh Blood.

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: (Did not respond) / The Weekly With Charlie Pickering, Hard Quiz, Shaun Micallef’s MAD AS HELL, Sammy J, Upper Middle Bogan, Rosehaven.

UPCOMING CHANGES TO PLAYOUT / NEW CHANNELS: (Did not respond) / None.

ABC ME

BRAND IDENTITY: An integrated broadcast and digital destination dedicated to Australian school children, offering distinct, diverse and inspiring content for them and their families. With a keen focus on Australian stories and points of view, as well as the best from around the world.

TARGET DEMOGRAPHIC: 7-12 year olds and their families. Secondary: Families, Students + Teachers (Education), Young teens.

FORMAT / TECH PLAYOUT: (Did not respond)

RATINGS / PERFORMANCE (Channel): ABC ME remains the #1 channel during the day among 5-12s (Source: OzTAM metro consolidated data; 2018 wks 1-22; 6am-6pm).

KEY FIRST RUN TITLES: Mustangs FC, Teenage Boss, Nowhere Boys, Good Game Spawn Point, Mardi Gras + Me, News to Me, The Deep, BTN, What It’s Like, The New Legends of Monkey, Operation Ouch, Officially Amazing.

UPCOMING FIRST RUN TITLES: Nowhere Boys S4, Mustangs FC S2, The Deep S3, So Awkward S4, Dennis and Gnash Unleashed (new eps), Danger Mouse S2 (new eps), Find Me In Paris, Miraculous Tales of Ladybug and Cat Noir S2, The Junior Eurovision Song Contest.

RECENT SUCCESS STORIES (Content): This June, ABC ME’s internally produced title, What It’s Like and the ABC and Screen Australia’s girls’ initiative’s First Day, had the honor of winning the Prix Jeunesse International Youth Jury Award and the Prix Jeunesse Gender Equity Prize, respectively. We are very proud of both series and delighted to see them recognized internationally. The New Legends of Monkey connected with a diverse audience of young and old alike remaining our most popular title across combined linear and iview. Our iview Best Fests also continue to be hugely popular and broke all previous records over Summer this year. This year BTN achieved a milestone rare to TV programming, marking their 50th Anniversary. Audiences of all ages shared their experiences with us and were particularly pleased with the BTN Q&A Special. This provided a unique opportunity to present the voices of Australia’s young people like never before.

FIRST-RUN AUSTRALIAN CONTENT: Teenage Boss, BTN, Project Planet, What It’s Like, The New Legends of Monkey, My Year 7 Life, Good Game Spawn Point, News To Me, Advice to My 12yr Old Self, Launch Pad, Making Child Prodigies: Diaries, Kick, Nowhere Boys, Mustangs FC.

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: Stargazing Live, Doctor Who.

UPCOMING CHANGES TO PLAYOUT / NEW CHANNELS: (Did not respond)

ABC NEWS

BRAND IDENTITY: ABC NEWS is Australia’s most respected and trusted source of independent news and current affairs programs. We deliver breaking news, exclusive investigations, plus analysis and informed discussion. Our team includes many of Australia’s best known and most respected journalists. ABC NEWS has operations in every capital city in Australia, a presence in 49 suburban and regional newsrooms and 11 international bureaux. Our extensive reach and newsgathering ability allow us to be on the ground as news breaks so we can deliver accurate coverage to all Australians on free-to-air TV, via our live-stream and around the clock on the ABC NEWS website, mobile, and iview.

TARGET DEMOGRAPHIC: All people.

FORMAT / TECH PLAYOUT: SD television and livestreamed on iview and ABC NEWS website within Australia. Now also ungeoblocked on the ABC NEWS website for international audiences.

RATINGS / PERFORMANCE (Channel): In 2018 YTD, ABC NEWS Channel reaches an average of 12.8% of the metro population each week, or 2.2 million people. In 2018 YTD, ABC NEWS Channel achieves an average daytime share of 2.9%. Source: Oztam Consolidated 28 Data, 5 City Metro 1st Jan – 26th May 2018

KEY FIRST RUN TITLES: Matter Of Fact With Stan Grant, The World, Planet America, National Wrap with Patricia Karvelas, One Plus One, The Mix, The Drum, The Business, News Breakfast, Weekend Breakfast.

UPCOMING FIRST RUN TITLES: Super Saturday: Federal By-Elections live coverage, Trump and Putin Summit in Helsinki.

RECENT SUCCESS STORIES (Content): Continuous live all day coverage of the Nuclear Summit between Donald Trump and Kim Jong-un. ABC correspondents Stan Grant, Philip Williams and Zoe Daniel reported on the spot in Singapore, with reaction and context from ABC correspondents in Beijing, Seoul, Washington and Canberra plus analysis from expert guests.

FIRST-RUN AUSTRALIAN CONTENT: Matter Of Fact With Stan Grant, The World, Planet America, National Wrap with Patricia Karvelas, One Plus One, Weekend Breakfast, The Mix, The Drum, The Business, News Breakfast, Weekend Breakfast.

KEY CATCH-UP SHOWS FROM PRIMARY CHANNELS: 7.30, Australian Story, Four Corners, Foreign Correspondent, Back Roads, Insiders, Offsiders, Q&A, Landline.

UPCOMING CHANGES TO PLAYOUT / NEW CHANNELS: None.

18 Responses

  1. I watch ABC News..a lot..but mostly 2nd screen….Never gave ABC Comedy a thought….but today binged on the 4 current episodes on iview of The Detectorists….thanks to a heads up in TV Lounge from Gaz….Love it …and Googled…cannot find a bad review anywhere…a real little gem…great casting.

  2. Since the switch to COMEDY I’ve barely touched the channel anymore. I liked the mixed of docos, dramas and comedy found on ABC2. I still maintain they could have re-branded it something like ‘ABC EDGE’, so they have flashy new logos/design, but kept the kind of content people seemed to enjoy. But then again, i’m sure this was a lot cheaper for them in the long-run if they can just replay IT Crowd on loop all year round.

    As for ABC ME, they really need to invest in some new anime. They’ve repeated Sword Art Online & K-On! like four times now.

  3. I would have to agree that having ABC2 showing only comedy shows is both limiting and a real problem when they’re not funny, many being old and not previously aired for good reasons-also relies on a great deal of repletion of shows on the same night to fill the time.

  4. Rather than having santo, Sam and Ed as a podcast and putting it on iview, why not make it a proper weekly 1 hour tv show and put it on ABC comedy, surely it would rate better than tonightly

  5. Since ABC Comedy started in December last year I’ve barely looked at it, really miss the old ABC 2 and what they use to offer up like the Sunday documentaries and etc. That is where Wentworth should have been just like how ABC 2 had Breaking Bad and could have had Better Call Saul. Even some of the titles SBS have picked up lately like The Good Fight, Handmaid’s Tale could have gone well on ABC2, however I am obviously one of but a few as it rates pretty much the same as ABC 2 did (last year same Weds in July 3.0% vs 2.7%).

    1. Yep, haven’t watched ABC Comedy at all, but used to record a few shows odd ABC2 before the change.

      I think calling it Comedy puts too much limitation on what can air on the channel.

      1. It was a one trick pony from what I heard, mostly jokes about Uranus, how comets smelled bad and apparently there wasn’t a Red Dwarf to be seen, talk about a bad remake.

  6. Interesting ABE Me is also becoming the the default ‘Rage’ channel after 10pm and its not mentioned? Rage should run overnight for us late-nighters 🙂

  7. How successful in the ratings is Tonightly with Tom Ballard”? Do you happen to know how many people watch it each night? (if you have those figures?) Thank you

      1. So, passable-though-not-outstanding ABC-level ratings for that sort of programme. It’s interesting to note that it’s not doing as bad as the usual anti-ABC suspects claim, but that won’t stop them…

          1. Thank you David.

            Interestingly (and yes I believe they are on slightly different times) but the Bolt Report got 54,000 last night and he did that on Sky (which has a smaller audience)

          2. Bolt costs far less and the costs are spread across various shows. I’m all for Tonightly but on those numbers there is a problem everyone is avoiding.

          3. Granted, The Bolt Report is the more popular comedy of the two.

            His ‘Sam the Eagle’ impression is particularly good…

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