UK regulator Ofcom’s new Media Nations recently reported 15.4 million streaming subscribers in Britain at the end of March, edging out traditional pay-TV customers, at 15.1 million, for the first time.
The finding is tipped at a wave that’s likely to come elsewhere.
“The U.K. is now among the first international markets to follow the trend from the U.S.,” said Tony Gunnarsson, principal analyst at London-based Ovum has told Variety. “We’re seeing the same trend across a few other markets, including the Nordics, Australia and New Zealand. Looking ahead, most mature international markets are heading this way.”
But broadcasters in Britain, France and Germany are among those looking to band together to create over-the-top offerings to counter the so-called FAANG companies (Facebook, Apple, Amazon, Netflix and Google).
SKY, which has been at the centre of a takeover battle between Comcast and 21st Century FOX, is trying to get in with its own streaming service, NOW TV and is banking on consumers signing up for multiple services. More than 70% of SVOD customers in the UK also take traditional pay TV, and more than half subscribe to more than one streaming service, generally Amazon and Netflix.
You can read more at Variety.