Sunrise apologises for not attributing Four Corners
Journos & producers exchange robust tweets after Sunrise covered up ABC watermarks on Thai Cave Rescue footage.
- Published by David Knox
- on
- Filed under News
Sunrise has apologised for failing to attribute footage of ABC’s Four Corners doco on the Thai Cave Rescue this week.
Channel 7 has now taken down their story that used @4corners interviews without attribution, saying it was an error https://t.co/HIUHJboiCQ
— Mark Willacy (@markwillacy) July 17, 2018
Executive Producer Michael Pell in a flurry of tweets conceded the mistake and apologised, indicating the ABC watermark was covered up by Sunrise‘s own supers.
Once we realised our supers were covering up the original bugs, we gave full attribution with a top left super. We also promoted the day prior with preview grabs and full, large original watermarks and verbal mentions.
— Michael Pell (@MichaelPell) July 17, 2018
Broadcasting hours of daily television with multiple keys and supers on screen (ticker, network and show logo, clock, straps) presents different challenges. I respect you may have had your work stolen. That is not what happened here and the error was corrected immediately on air.
— Michael Pell (@MichaelPell) July 18, 2018
It’s not acceptable. It was an error.
— Michael Pell (@MichaelPell) July 17, 2018
Despite the fix Edwina Bartholomew, who had fronted the news for Sunrise, indicated it was “still not good enough” and also apologised.
Our use of @4corners #ThaiCave special without attribution was unacceptable. I raised concerns yesterday morning that there was no watermark on screen. This mistake was fixed but it is still not good enough. @markwillacy and @lucethoughts did extraordinary work. My apologies.
— Edwina Bartholomew (@edwina_b) July 17, 2018
Share
- Tagged with Four Corners
8 Responses
Could ABC sue?
Waste of time & money. Sunrise has addressed it.
While they all didn’t cover up the ABC watermark they didn’t even acknowledge is was a 4 corners report. So many grabs were used. Indicates what an outstanding report it was.
Seven rips off tv show formats so why not news footage too.
If multiple supers and keys on screen are a common interference and risk of watermarks being covered or lost, then make a fool-proof plan of verbally announcing in the story that you give credit too, like “Thanks to ABC’s Four Corners…” or “Footage from ABC’s Four Corners…” instead of relying purely on a visual screen credit.
If you know and acknowledge that there is to much garbage on the screen …… then why would you not think geeeeee it must be annoying for the viewer!
Nailed it.
We’re living in a world where it’s all “We need it on air yesterday…”
If you were in year 12 or uni there would be serious consequences for plagiarism (and not just a slap on the wrist). I hope they are given a large fine. This is unacceptable!!