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Tayla & Grant win Love Island

Tayla chooses to split her $50k winnings with Love Island beau Grant.

WA beauty queen Tayla Damir and ACT electrician Grant Crapp have won the first season of Nine’s Love Island.

Viewers voted them winners ahead of finalists Eden and Erin, and Josh and Amelia.

The finale of the UK reality format comes with a dilemma. Once the couple were announced as winners, they were each given an envelope – one containing $50,000 and nothing in the other. Tayla’s envelope had $50,000 and had the choice to either split the money or take it for herself.

But she chose to split the money, in an apparent show of faith in love over money.

“Coming into this experience, we had no expectations but the show has exceeded everything we have ever imagined,” said Tayla.

Grant added, “We will forever be grateful that Australia believed in our love and voted for us to win the first ever season of Love Island Australia.

The Spanish-based series has been a learning curve for Nine. Whilst broadcasting numbers hovered around 200,000 viewers the digital audience has soared on 9NOW and YouTube (surpassing 142m views) where UK fans have flocked to the Aussie version. Love Island also dominates the OzTAM VPM Rankings holding 14 of the top 20 current rankings and is Nine’s most-streamed live non-sport program. With 57% of its audience under the age of 40, the show has cracked a difficult demographic and one that is lucrative to advertisers.

22 Responses

  1. Okay replied to a demo breakdown in the ratings thread on this, given that 57% under 40 on streaming, plus the roughly 42% on last nights finale (18-39 = 84,000 of 198,00), and the VPM Rankings it’s not so bad after all. Be interesting how Nine tackle this next year as for the right type of advertiser this could be very lucrative for them, much like how Big Brother had a major sponsor in KFC, could see Pepsi or Coke eyeing these results favourably.

  2. Wow – so the story is that Grant has a girlfriend back here in Australia and told her he was only going on the show for money. This became pretty public knowledge through social media. Yet somehow they still won?
    Also, don’t think 9 paid for advertising, they just were able to tap back into the Big Brother demographic

    1. At least we knew his intentions when he erm, went in to the house(?)

      This isn’t just a show about finding love. This is a show about making money, so good on him.

  3. Is 9 paying for all these Love Island articles here and in other places? Almost no one is watching it which usually means no one is interested.

      1. I don’t know a single person that has watched a complete episode. I realize that I don’t know everybody but the amount of publicity the show gets is astounding

    1. ?? It’s tv news of course it should be written about . Nothing compared to I’m a celeb on other sites , I would have liked to see more articles lol . There is a fan base obviously , it’s just not so black n white . But it’s comming back yo !!

      1. @Middledog : Whilst the very concept of this show makes me want to burn my TV, as David’s article so astutely observes, this has proven to be a ‘new age of television’ megahit in which simple live viewing figures are far from the whole story and it is quite remarkable to observe. Television and how people watch it has evolved (unfortunately on the evidence of this actual show, the content has not).

    1. If you saw last night episode they said they are casting for next season at the end of the Show . And Sophie was prob the worst part of the show apart from last night . You hardly saw her and her hosting skills need major revising !!

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