More than half the audience for SBS drama The Handmaid’s Tale has not watched it Overnight on SBS, but in their own binge-viewing sessions.
While SBS attracts numbers of around 250,000 in Thursday night broadcasts, figures climb to over 600,000 in 28 Day Consolidated viewing.
Those figures, based on 5 city metro averages, are also without SBS On Demand and regional audiences. They speak to why the show has been a hit for the broadcaster and one that has ruffled the feathers of commercial networks who cite it as being ‘off-Charter.’ Nine / Fairfax-owned Stan is understood to have wanted the title, and it’s not hard to see why.
Here are numbers for recent select episodes:
307,000 (Timeshifted to 28 Days)
543,000 (28 Day Consolidated total)
338,000 (Timeshifted to 28 Days)
617,000 (28 Day Consolidated total)
340,000 (Timeshifted to 28 Days)
582,000 (28 Day Consolidated total)