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How US network nabbed The Brady Bunch house

Discovery-owned HGTV wanted iconic American house at all costs.

More detail has been revealed on the sale of The Brady Bunch house to Discovery-owned lifestyle network HGTV (Home & Garden Television).

The network was so keen to acquire the property they even flew Marc Graboff, president, global and legal affairs at Discovery Inc. to tour the house and handle details.

Real estate agent Danny Brown who worked with HGTV to secure the property said, “As soon as the home came on the market, HGTV wanted it. We created a war room, strategising on the best approach to get the property. I worked directly with Marc Graboff, president, global and legal affairs at Discovery Inc. and the law firm of Gibson, Dunn & Crutcher.”

The house initially drew mulitple offers above the $1.885 million listing price, including one from singer Lance Bass.

HGTV’s offer was initially $2m but its strategy was to offer all cash, well above asking price, with a no-contingencies contract.

“Initially the sellers received multiple offers and came back with a multiple counter offer to around eight of the buyers. We then blew those buyers out of the water with our counter, which we upped considerably,” Brown told Deadline.

It came down to Bass and HGTV as the two remaining bidders. HGTV then increased its bid to a winning $3.5 million offer.

“We found out later that Lance Bass had a similar strategy,” said Brown. “I showed the property twice, once to HGTV and once to a high-profile actress. Cars were constantly driving by while people were lined up outside snapping photos. Even though there was security, it was a circus with so many viewing the house, though they were only letting in qualified brokers and buyers.”

Bass, who understood he had the winning bid, said on social media, “We were prepared to go even higher but totally discouraged by the sellers agent, they will outperform any bid with unlimited resources. How is this fair or legal?? How can I compete with a billion dollar corporate entity? I truly believe I was used to drive up the price of the home knowing very well that this corporation intended on making their offer and it’s not a good feeling. I feel used but most importantly I’m hurt and saddened by this highly questionable outcome.”

HGTV plans to restore the home to 1970s glory.

3 Responses

  1. Where the house is located makes it a perfect location for HGTV to get Tarek and Christina from Flip or Flop to work on it. I guess the only problem is that since their divorce, any chemistry the 2 had is gone and the whole charade of flipping houses to make money for their family is just that.

    Maybe they could get Chip and Joanna out of retirement though Joanna only has one style and it probably doesn’t suit a LA mid-century modern.

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