With Today’s ratings slipping under 200,000 for the first time in a decade of surveys, media have been speculating about major changes needed to the show.
The show’s ratings in Melbourne have been particularly concerning, recently leading to a full week’s broadcast to address them, but without impact.
A Daily Telegraph opinion piece by Holly Byrnes today suggests major change is needed, from shifting Karl Stefanovic from host to reporter role to break news stories, to relocating the show permanently to Melbourne. With the star on a mega-salary it would be a costly move to extricate him from the show entirely.
ABC’s News Breakfast currently has Melbourne to itself with all other morning TV shows produced from Sydney.
But relocating was a point Karl himself raised during a chat with TV Tonight in June.
“I think it’s the home of television. I’ve always pressured for us to do more down here,” he said at the time.
“The audience appreciates good TV and everyone in the business is really professional. Not that they aren’t in Sydney, but you come down here and cameramen watch the show, sound people listen to the show, they laugh along with the show.
“I’ve always said I would love to do the show permanently out of Melbourne -but that would probably be dramas for everyone else in the show! But I would do it here in a heartbeat.”
Indeed Karl, like Georgie Gardner and the rest of Today’s cast and crew, all have Sydney-based family. Such a mammoth move would surely lead to multiple resignations and hirings across production.
“Obviously there are other reasons why it wouldn’t work for me, but I’ve always thought it would be good to do the show from here and if we did I would come,” he continued.
“It’s not going to happen but I would love to do a show here. If you win Melbourne, you win everywhere.”
Sunrise would seem to agree.