Multichannels help Seven snatch ratings week
Ratings: With another multichannel on the way Seven's dominance looks to be unbeatable.
- Published by David Knox
- on
- Filed under News
After a raft of claims about winning the TV year and revealing their AllFronts to media buyers, Seven has pocketed another weekly win in Total People.
That was largely due to having stronger multichannels, given Nine was first in primary channel shares (just!), and it’s about to add another with 7Food in December.
Just one show topped the magic million: The Block at 1.2m viewers. ABC lost share, some of which went to TEN and SBS.
Network:
Seven: 29.8
Nine: 27.7
ABC: 17.8
TEN: 17.0
SBS: 7.7
Primary channels:
Nine: 19.6
Seven: 19.5
ABC: 12.5
TEN: 11.9
SBS: 5.3
Multichannels:
7mate: 4.4
7TWO: 3.7
9GO!: 3.3
ONE: 2.9
9GEM: 2.8
ABC KIDS COMEDY: 2.7
7flix / ELEVEN: 2.1
9Life: 2.0
ABC News: 1.9
SBS VICELAND: 1.3
SBS Food Network: 0.9
ABC ME: 0.7
NITV: 0.2
Seven led in 16-39, 18-49 and 25-54 demos.
Seven won Tuesday – Saturday. Nine topped Sunday & Monday. ABC bettered TEN on Sunday, Monday, Friday & Saturday.
Seven scored all cities except Melbourne, claimed by Nine.
Best brands last week were:
Seven: Seven News (914,000), All Together Now (673,000), Beach Cops (630,000) and The Good Doctor (613,000).
Nine: The Block (Sun: 1.2m), Nine News (Sun: 963,000), 60 Minutes (830,000) and A Current Affair (688,000).
ABC: ABC News (Sun: 747,000), Shaun Micallef’s Mad as Hell (626,000), Invictus Games (Closing Ceremony: 579,000) and Media Watch (486,000).
TEN: Have You Been Paying Attention? (779,000), Gogglebox (744,000), Ambulance Australia (684,000) and The Bachelorette (625,000).
SBS: Michael Portillo’s Abandoned Britain (277,000), Britain’s Most Historic Towns (244,000), Ancient Invisible Cities (251,000) and Tony Robinson’s Hidden Britain by Drone (247,000).
Including this one there are 5 more survey weeks in 2018.
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- Tagged with 60 Minutes, A Current Affair, ABC News, All Together Now, Ambulance Australia, Ancient Invisible Cities, Beach Cops, Britain's Most Historic Towns, Gogglebox, Have You Been Paying Attention?, Invictus Games, Media Watch, Michael Portillo’s Abandoned Britain, Nine News, Seven News, Shaun Micallef's Mad as Hell, The Bachelorette, The Block, The Good Doctor, Tony Robinson’s Hidden Britain by Drone
4 Responses
Don’t 9 and 7 currently have the same number of multi-channels?
At the moment yes, but not from Dec. It means Nine will have to step up. Who knows where it leaves TEN?
I’d say pretty much in the dust!
Seems a bit strange when one player is holding more cards in their hand than the rest… tilted view.