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Seven to claim 2018: “Our worst is still better than their best”

Ahead of its AllFronts 2019 Seven talks up its 2018 performance.

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Ahead of its AllFronts tomorrow, Seven Network has today confirmed that it will “sweep the 2018 ratings year.”

After 34 of the 40 ratings weeks Seven has unassailable leads in, and will win, the following categories –

No.1 Network for Total People – Seven Network (For the 12th consecutive year)
No.1 Channel for Total People – Channel 7 (For the 12th consecutive year)
No.1 Multi-channel for Total People, P25-54 & Men – 7mate
No.1 All Day (6am – Midnight) – Seven Network
No.1 Primetime (6pm – Midnight) – Seven Network
No.1 BVOD Live Streaming (Commercial FTA) – 7plus
No.1 News – 7 News
No.1 Breakfast – Sunrise
No.1 Mornings – The Morning Show
No.1 Winter Sport – AFL
No.1 Drama – The Good Doctor
No.1 Lifestyle – Better Homes & Gardens
No.1 5-6pm Weekdays – The Chase Australia
No.1 New Aussie Show – The Real Full Monty
No.1 Non-sport one-off event: Royal Wedding: Prince Harry & Meghan

All results are excluding the Commonwealth Games.

Furthermore, at this point in the ratings year, the Seven Network:

Is leading the P25-54, P16-39 and P18-49 demographics, and is on track to win them all
Has the highest commercial share of Total People in OzTAM ratings history (40.4%)
Has its highest ever shares of P25-54 (37%) P16-39 (36.7%) and P18-49 (36.7%)
Is the only commercial network to have increased share YoY across Total People, P25-54, P16-39 and P18-49
Has won 28 of the 33 non-Commonwealth Games ratings weeks

Seven’s Director of Network Programming Angus Ross (pictured) said: “After a close win last year, we promised to up our game in 2018, and the team has delivered in spades.

“We’ve broken records and dominated the ratings throughout the year. In fact, in every month we have never dropped below a 39% share, while our competitors have never been above 39%. Our worst is still better than their best.

“What’s particularly pleasing is that this success is down to the strength and depth of our programming across the board. From 6am to midnight, we have the strongest spine of ratings winners, bar none. And with the AFL and Cricket locked up until 2022, Seven can guarantee those mass audiences, and certainty for our advertisers, for years to come.”

“We’re now looking forward to unveiling our plans for 2019 at our Allfronts tomorrow.”

Seven West Media Chief Revenue Officer Kurt Burnette said: “We said we would deliver and we did. It’s always an incredibly important outcome for us when we can deliver for our partners and it is our very clear objective to do that again with audience and business solutions in 2019.”

18 Responses

  1. One thing I hate is arrogance. Our worst is still better than their best? Talk about up themselves. I’m pretty sure both 9 & 10 had shows way better than their worst. Would really love to see them taken down a peg or 2.

  2. Claims of having the best fiddler while Rome burns down around them or similar to the boasts that their company makes the best horse an buggy the year before the model T ford is released (i.e. online streaming, the internet, amazon, google, facebook, youtube etc eat their lunch / advertising revenue) equals futile irrelevant boastful head-in-sand approach to business, they don’t know it yet buy once the sports anti-siphoning legislation is gone, their business model is totally extinct.

    Remember every “timeslot win” below 1 million people (which is now all of them) is really about 24 million other people finding something more interesting to do other than watching FTA television.

  5. The one win they don’t claim in that realease is #1 in 25-54

    Which is ironic. As that’s what Seven sells primarily and what they programme to win as it brings them more $ than any other demo

    So they are not #1 in their own target. Right now it’s Nine. Although that could change….

  7. Does Not Make me watch Seven because of his claims.
    There advertising on the Cricket coming. Drives me mad.
    Nine made the crickets coverage what is today.
    We will see what they can do to change the coverage this year.

  8. That list of wins is mighty impressive.
    12 years as number 1 is huge and well done to them. Why can’t they say it?
    I just can’t believe the negative comments.

      1. Fly above the haters!
        In all honesty, 9 previously owned the ratings for many, many years, and their arrogance during that period was extremely off putting. In comparison, 7 have been fairly low key about it all… if they start sporting a “Still The One” catchphrase for 10 years, things could certainly change!

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