★★★★★ 0/5

Superwog a super-online hit

All the cool kids have discovered the next big thing in comedy, but not through broadcast TV.

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Audiences have been flocking to new local comedy Superwog through its 2 YouTube channels.

Created, written by and starring Theodore Saidden and Nathan Saidden, the first three episodes, together with ABC Comedy, have clocked over over 5 million views across the Superwog and ABC Comedy YouTube channels.

Episode One Breaking Dad achieved 1 million views in just 48 hours, while Episode Two The Family Jewels achieved 1 million views in just 24 hours. Episode Three The Final Exam is already above 800,000 views.

Each of the three episodes released so far has also trended #1 on YouTube in Australia, with an extraordinary 90% of the audience both Australian and aged 13-49. while the Superwog YouTube channel has now hit 1 million subscribers.

The numbers far exceed the broadcast numbers on ABC Comedy, last night drawing just 23,000 overnight viewers.

“Creating new opportunities for audience growth, whilst not compromising the established funny, was the vision when we teamed up with the ABC, Screen Australia, YouTube, Film Vic and Superwog to try something a bit different across multiple platforms”, says Paul Walton, Princess Pictures Producer. “We can’t wait to see the rest of the Superwog series grow over the next few weeks as the only show in ABC history to trend #1 on YouTube and screen on the ABC at the same time!”

Head of Comedy Rick Kalowski said: “Superwog’s overwhelming success is testament to a great collaboration between ABC, Screen Australia, YouTube, Film Vic, incredible creators Theo and Nathan Saidden and Princess Pictures. An ABC comedy that brings a really young audience, in such big numbers, is truly a thrill and reaffirms our place as the home of comedy for all Australians.”

Tuesdays at 9.30pm on ABC Comedy.

3 Responses

  2. I didn’t even know what time it was on the ABC. I’m watching every ep on youtube. 23,000 is a pretty sad figure. Think most fans are watching on youtube. The shows so far have been awesome.

  3. I have been watching on ABC Comedy. Wouldn’t go so far as to rave about it but it’s good fun.
    Completely OTT of course and not everyone’s cup of tea but I’m enjoying it.
    Reminds me of Housos but I loved that as well.

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