TEN is planning a brand refresh, including updated corporate logo and “better defined digital channels” according to reports today.
The Australian Financial Review reports the new logo is expected to be a “significant” refresh rather than a total makeover and “new enough without throwing away the past.”
ONE and ELEVEN are expected to have new names “with closer linkage to the main TEN brand.”
TEN is also expected to shift back to its “network for under 50s” with TEN All Access, a localised version of streaming site CBS All Access, to be launched later in 2018. The latter was one of the key interests the US giant had behind its acquisition of the network -it isn’t yet clear how it affects tenplay.
The announcements are expects at its annual Upfronts on October 31.