10 refresh but Seven bags another week
Ratings: New logos & channel names prompt industry talk, but Seven wins on content.
The rebranding of multichannels ONE and ELEVEN as 10 Boss and 10 Peach respectively is yet to see any significant change, in the latest ratings week numbers.
Boss was up 0.1% on ONE while Peach was down 0.1% on ELEVEN and is doubtless awaiting content rather than cosmetic change.
With the finish line in sight, Seven bagged another week, winning 5 of 6 nights. The Block was easily the biggest show of the week at 2.02m for Nine.
SBS put in an improved performance on Saturday thanks to a Freddie Mercury documentary (which aired on ABC2 seven years ago), even seeing SBS’s primary channel pushing 10’s into fifth place.
9GEM / 10 Boss: 3.0
ABC Kids Comedy: 2.7
9Life / 10 Peach: 2.0
ABC News: 1.5
SBS VICELAND: 1.3
SBS Food Network: 1.0
ABC ME: 0.6
Seven won key demos 16-39, 18-49 and 25-54.
Seven won Monday – Saturday, Nine won Sunday. ABC bettered 10 on Sunday, Monday, Wednesday, Friday and Saturday.
Seven led in Melbourne, Brisbane, Adelaide & Perth. Nine held Sydney.
Best brands last week were:
Seven: Seven News (902,000), The Good Doctor (628,000), Bride & Prejudice (580,000) and Home and Away (578,000).
Nine: The Block (Winner Announced: 2.02m), Nine News (Sun: 934,000), 60 Minutes (797,000) and A Current Affair (657,000).
ABC: Australian Story (767,000), ABC News (Sun: 727,000), Four Corners (721,000) and Hard Quiz (679,000).
10: Gogglebox (722,000), Have You Been Paying Attention? (682,000), Ambulance Australia (613,000) and The Bachelorette (Wed: 537,000).
SBS: Freddie Mercury: The Great Pretender (288,000), Tony Robinson’s Hidden Britain by Drone (287,000), Michael Portillo’s Abandoned Britain (272,000) and Britain’s Most Historic Towns (266,000).
Including this week there are just 4 more ratings weeks in the survey year.