★★★★★ 0/5

Tim Worner: more younger viewers turning to Seven

Tim Worner has hit back at ongoing claims its audience is older than its competition.

1
Leave a comment

Seven CEO Tim Worner has hit back at ongoing claims its audience is older than its competition.

“In fact, there are more young people watching Seven than any other network by some margin,” he said.

“This year we will not only win all the key demographics that are so important to our commercial partners, we will have our highest ever share of the key 16 to 39 and 25 to 54 demos.”

He added, “I’m very proud to report we will deliver the biggest share of any network in the history of Australian TV ratings.”

Subject to final numbers in 2 weeks’ time, Seven may yet have both an older and younger audience than its commercial rivals, and it will win total people for 2018.

Speaking at SWM’s annual general meeting yesterday Chairman Kerry Stokes said Seven West’s net debt dropped by $90 million from $725 million to $635 million.

“Our cost savings program delivered a net reduction in costs of $21 million, which offset increased AFL rights fees and spectrum charges during the period,” he said.

“Despite these necessary cost measures, Seven continues to dominate the television sector, achieving our 12th consecutive year as Australia’s No.1 TV network, lifting our share of every key demographic segment of the market.

“The year also saw Seven produce a record production run of high-quality, top-rating TV events, including the Rugby League World Cup, Australian Open Tennis, Winter Olympics and Gold Coast Commonwealth Games, as well as our ongoing AFL coverage — combining to reach more than 20 million people across the country.

“As a result of these initiatives, Seven’s profit reached the upper end of our guidance to market of underlying EBIT of $236 million for the year, with expectations we will again beat that figure in the current financial year, despite continuing market challenges.”

Seven is due to launch 7Food on December 1 with 7news.com.au coming in 2019.

Tim Worner said he had upgraded his cost-saving target for financial 2019 from between $10 million and $20 million to between $20 million and $30 million.

Source: B&T, West Australian

One Response

  1. If Seven keep serving the up the twaddle on Sunrise the younger viewers will soon disappear.Serving up Pauline Hanson, Mark Latham, Jeff Kennett and Derryn Hinch on a weekly basis. Who in the 16 -39 demo want to hear their opinions

Leave a Reply