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Upfronts 2019: 10: variety, new dramas, multichannel rebrand.

Rove, Julia Morris, Chris Brown, Grant Denyer & Amanda Keller spearhead a variety refresh for 10.

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  • New 10 branding
  • Multichannels rebadged as 10 Boss & 10 Peach
  • 4 Pilot Week shows get greenlight
  • 3 new local dramas
  • 10 All Access subscription service
  • The Gilded Age, Murphy Brown, The Conners

TEN has rebranded as 10 dispensing with all T-E-N lettering at its 2019 Upfronts last night, including the rebranding of multichannels as 10 Boss and 10 Peach. CBS Subscription service 10 All Access will launch in December with 3 original titles plus library episodes.

Four shows from Pilot Week get the green light: Trial by Kyle, Kinne Tonight, Taboo and Bring Back Saturday Night. Pilot Week will return in 2019.

A newly announced drama series The Secrets She Keeps is a dark tale of two women from very different walks of life who have one thing in common –explosive secrets that could destroy their lives. It joins previously confirmed new dramas, Five Bedrooms, the story of five very different people who meet on the singles’ table at a wedding and decide to buy a house together; My Life Is Murder with Lucy Lawless as Alexa Crowe, a brilliant, insightful, and completely-without-filter investigator; plus new comedy series Mr Black, written by Adam Zwar and starring Stephen Curry and Nadine Garner.

New international titles include the Murphy Brown revival, The Conners (Roseanne spin-off) and The Gilded Age from UK writer Julian Fellowes (Downton Abbey).

Australian Survivor returns to a Champions vs Contenders format, Poh Ling Yeow, Billie McKay and Matt Sinclair become MasterChef mentors with Nigella Lawson returning, and a shorter season of I’m A Celebrity Get Me Out Of Here! comes with a Live streaming Saturday night edition on 10 All Access.

Absent: Shark Tank, Sisters, Cram, Family Feud, Offspring, Street Smart, Russell Coight’s All Aussie Adventures, The Wrong Girl
To be determined: Playing For Keeps, Game Of Games, Blind Date, How To Stay Married, The Secret Life of 4 Year Olds

10 Boss targets women and men over 40 with programming driven by bold, confident characters, while 10 Peach targeting 16-to-39-year-olds looking for feel-good, escapist entertainment.

10 All Access full content library, launch date and pricing will be announced soon.

Network 10 Chief Executive Paul Anderson said: “We are the adventurous alternative, the network that has always taken risks and tried new things – always with a sense of fun and with content that really engages with our under-50s audience.”

Chief Content Officer, Beverley McGarvey, said: “We are ready to deliver a slate of new and returning hit shows that build on the success we’ve had this year and get to consumers wherever they are, whenever they want to watch.

“Next year we will strengthen our position as leaders in escapist entertainment and we’ll have differentiated flagship content targeting people under 50s, 50 weeks a year, starting right now across all our platforms.”

New:

Bring Back Saturday Night,
Celebrity Name Game,
Chris & Julia’s Sunday Night Takeaway,
Dancing With The Stars,
Changing Rooms,
Five Bedrooms,
Kinne Tonight,
Mr Black,
My Life Is Murder,
Taboo,
The Secrets She Keeps,
Trial By Kyle,

International:

The Conners,
The Gilded Age,
Murphy Brown,

Returning:

10 News First,
Ambulance Australia,
Australian Survivor,
Bachelor In Paradise,
Bondi Rescue,
Gogglebox,
Have You Been Paying Attention?,
Hughesy, We Have A Problem,
I’m A Celebrity Get Me Out Of Here!,
MasterChef Australia,
Pointless,
Show Me The Movie!,
Studio 10,
The Bachelor Australia,
The Bachelorette Australia,
The Living Room,
The Project,
Todd Sampson’s BodyHack

International:

Bull,
Jamie Oliver,
NCIS,
The Graham Norton Show

Sport:

Melbourne Cup Carnival,
Supercars,
The A-League,
Rugby,
MotoGP World Championship,
Formula 1 2019 Australian Grand Prix

10 Boss

Madam Secretary,
Judge Judy,
Law & Order: SVU,
NCIS,
NCIS: Los Angeles,
CSI: Miami,
CSI: NY,
MacGyver,
Walker Texas Ranger,
Formula 1,
A-League,
MotoGP

10 Peach:

Neighbours,
This is Us,
Posh Shop Frock,
Stage Mums,
Sex And The City,
Charmed,
The Loop,
Supernatural,
The Flash,
Will & Grace,
Two And A Half Men,
100% Hotter

10 All Access:

One Dollar,
Strange Angel,
Tell Me A Story,
Happy Together,
MacGyver,
The Good Wife
The Good Fight (S1)
Past seasons: NCIS, Frasier, Cheers, Survivor, Neighbours, The Bachelor Australia, The Bachelorette Australia, The Living Room and I’m A Celebrity Get Me Out Of Here!

Then / Now

Network TEN / Network 10
TEN / 10
TEN HD / 10 HD
ELEVEN / 10 Peach
ONE / 10 Boss
tenplay / 10 Play
ten daily / 10 Daily
TEN Eyewitness News First At Five / 10 News First
TEN Sport / 10 Sport

Amended.

101 Responses

  1. Thanks for all that info David 🙂
    The future for TFA TV is uncertain but the networks can survive when they realise that only quality reality TV like MasterChef can advance their cause. Disappointed they are not making Shark Tank next year and then no detail on how much F1 racing will be shown and in which way? Will they allow streaming via CBS of full actual race?
    Apart from that it looks like 10 is awakening from the slumber and away from owners that wanted to kill it off deliberately 🙁
    We mostly watch Foxtel now but still like MasterChef, Shark Tank 🙁 ,Celebrity GMOOHere, F1, Graham Norton, Bathurst & Adelaide 500 on 10. Will be watching Rove next year. 🙂

    Young viewers will take to the CBS steaming facility for sure. A step forward for 10. 🙂

  5. I’m a bit confused regards one of the pilot shows…wasn’t Rove’s ‘Bring back Saturday Night’ the lowest rating? Not sure how it got the green light?

    1. They need something for Saturday that will set them apart from the rest. Ambulance will end the season soon enough and hopefully Rove will build over time.

  9. Why did they make Rove do a pilot when the guy has won a stack of logies in the past for very similar shows? And then, when his pilot doesn’t rate they still commission it anyway? Bit of a waste of time and money.

    Also, I though Drunk History performed better than most of those other pilots? I don’t see the logic…

  10. The name 10 Boss gives the connotation that it’s a male oriented channel, but by sticking Madam Secretary and Judge Judy in there, 10 are saying “no, we know women can be bosses too!” The name 10 Peach sounds very female skewed, but again I can here 10 saying “No, c’mon guys like Supernatural and 2.5 Men don’t they?” I’ll be sticking with the names One and Eleven, even on my devices which lets me rename channels.
    I hope they bring back Shark Tank, it’s one of the very few FTA shows I watch. Also hoping the past seasons of Neighbours on All Access are from the 80s&90s, not just the last couple of years.
    Not a fan of the new logo, it looks very lottery like, and I noticed last night they’ve dropped the ‘HD’ on the watermark. All up, it’s just Malibu Stacy with a new hat to me.

  11. Much more inspiring, fresh and interesting lineup than 7 and 9 announced. Hope I’m wrong but commissioning Saturday Night is risky for me. Can’t see it getting the numbers needed to justify its existence but good to see live TV making a comeback. Also surprised to see Russell Coight isn’t coming back.

  14. With the exception of Madame Secretary (already watched), there is not 1 show listed in this article that we would have any interest in watching.

    That’s not to say that there are no other CBS shows we watch, there are, but they are all broadcast on 7 for example.

    Also, surely 10 would get the new 2018/19 CBS show: FBI. It would fit in with the other L&O shows on 10 Boss but it’s currently absent from the list above.

  15. I was looking out for you David when they crossed over during the Project, then I realised I don’t know what you look like. Ha ha.
    So Madam Secretary is moving to the old One channel. Do we know when One or Peach as it is now is going to show the last 2 seasons of The Americans?

  16. The logo looks truly awful. Like a foreign lottery draw.

    I realise the loss of Fox output was (mostly) the death knell, but it’s sad to see Eleven’s once-strong identity and unique offerings like Animation Fixation are gone and it’s now just a questionably-named rerun channel.

  19. Thanks for all of this David 🙂

    I don’t understand why they’re focusing on airing of old shows? Sure we expect reruns but surely promoting more new content is going to get more viewers?

    Was there any word on if we’d get the end of Roseanne if we’re getting The Conners?

  20. Murphy Brown and The Conners will be lucky to get 300k in prime time for 10. Both new shows are already readily available to watch on You Tube, by the time next year rolls around most will have watched and decided if they’re even going to stay with the series.
    Not fast tracking is death these days.

    1. They have announced that first run rights of US shows will go to ten all access / CBS all access in Australia. Several shows will be shown on the paid service months ahead of their launch on ten, which is fair enough.

  21. Was a little disappointed with the upfronts as we already knew most of those announcements. However when you look at everything layed our in your article, there is a lot there in terms of work they have done since the acquisitions and new stuff gazetted for 2019. I daresay this is also just the start and there will me more to come.

  22. I can’t quite understand this. The way I read it, 10 Boss will now run Madame Secretary, NCIS, Law & Order SVU etc. Will these be new episodes or reruns?

    1. They are just shuffling content around the channels, so yes new content. CBS announced though that all US shows it has the rights to will be first run on the paid all access platform, then delayed to free to air (like they are already). Ten had hardly any fast tracked US content so they were in the perfect position to do that.

    2. If you can access one through foxtel now, then yes.
      It won’t matter soon anyway as all foxtel customers will be forced over to satelite or IP and the free to air rebroadcast, which costs foxtel a tonne, will disappear.

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