Cricket helps Seven to second summer week

Seven secured its second week in summer (non) ratings thanks largely to its News, and Cricket coverage at up to 858,000 viewers. But newcomer 7Food has been a modest performer so far.

At just 120,000 Nine’s first tennis broadcast the Hopman Cup is no indication of where it will finish with the Australian Open.

No surprises that Carols by Candlelight topped the week at 1.02m viewers. Last year Nine made the mistake of not logging a repeat with OzTAM and dragging the numbers down. It didn’t make that mistake again.

Pencil in ABC NYE coverage to top this coming week.

Summer continues to be problematic at 10, which had a second consecutive week where every night was beaten by ABC. At 13.1% the share was even lower than last week’s 14.7%. Double ouch.

Network:
Seven: 32.5
Nine: 29.9
ABC: 17.2
10: 13.1
SBS: 7.3

Primary channel:
Seven: 22.4
Nine: 20.0
ABC: 11.7
10: 7.4
SBS: 4.3

Multichannels:
9GO!: 4.3
7mate: 3.4
10 Bold: 3.2
7TWO: 3.1
9GEM / ABC Kids Comedy: 3.0
7flix: 2.7
9Life: 2.6
10 Peach: 2.5
ABC News: 1.6
SBS Viceland: 1.5
SBS Food: 1.2
7Food Network / ABC ME: 0.9
NITV: 0.2

Seven won Tuesday – Saturday, Nine scored Sunday & Monday.

It was a razor-thin battle in East Coast cities, but Seven won in all 5 markets.

12 Comments:

  1. The Hopman Cup is never going to rate well. It’s on during when people are away and the afternoon matches are usually irrelevant because there’s only a couple of teams that can make the final. They put Switzerland (Federer) and Australia’s matches in the evening, but they start at 8:30pm on the East Coast and rus till 1am or 2am with 20 or more minutes of filling in between games because there’s only one court in action. So the average over 5+ hours is always going to be tiny up against the BBL. TA effectively throw it in with AO rights so Nine don’t care.

  2. 10 should have ready to launch new shows early Jan. Get the jump on the competition with new programs and programming. They need to re-invent Peach with a new line up plus define Bold more into more C&I programs. Bold can be the TV Hits on FTA.

  3. I’m enjoying Nines coverage of the Hopman Cup actually! Not surprised it’s rating poorly to begin with, the cricket is too much competition and quicker playing.

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