I may be wrong, but don’t think I have ever written these words before…..
ABC has beaten 10 every night of the week.
The loss of the Big Bash League is being felt at 10, unable to rise above 400,000 all week. Their best effort was The Project 7pm averaging 357,000. That’s also their lowest weekly average I can ever recall.
10 has maintained it would offer summer entertainment without sport. So far that doesn’t appear to be working. Outside of news and current affairs the highest for the week was NCIS and The Graham Norton Show both on 323,000. It also comes just weeks after 10’s brand refresh.
That’s not the Christmas present the network wants, and hopefully it can improve before I’m a Celebrity Get Me Out of Here begins in mid January.
Meanwhile Seven, which now has Big Bash and Cricket rights, won its first week of summer. Seven News Sunday topped the week at 940,000 viewers followed by Day 3 of the Second Test at 873,000.
10 Bold: 3.7
7TWO / 9GEM: 3.1
ABC KIDS Comedy: 2.8
7flix / 9Life: 2.6
10 Peach: 2.5
ABC News: 1.7
SBS VICELAND: 1.6
SBS Food: 1.4
7Food Network: 1.0
ABC ME: 0.7
Seven won every night except Tuesday which fell to Nine.
Seven also claimed every city.