Seven wins 2018 ratings year
Ratings: Seven rules 2018 results. Nine claims 25-54 demo on its primary channel.
Seven network has won its 12th consecutive ratings year, topping both Total People and the key demos.
Thanks to events such as the Commonwealth Games (falling into 1 week of survey) Winter Olympics, Royal Wedding, AFL and shows such as My Kitchen Rules, Seven’s share was its highest commercial share ever.
While Nine was unable to win its coveted 25-54 demo, it did claim it on the primary channel share.
As Olympics and Commonwealth Games are ‘abnormal’ events for advertisers, it is standard to run numbers both with and without. On either measure, Seven wins on network front.
Excluding Easter & Commonwealth Games
5 City Metro, Weeks 7 – 48 6pm – midnight. incl. Consolidated 28 Day data*
Including Commonwealth Games
5 City Metro, Weeks 7 – 48 excluding Easter, 6pm – midnight. incl. Consolidated 7 Day data*
* where available.
- Wins Total People, Key Demos
- Highest commercial ratings share in history
- Wins 35 of 40 ratings weeks (incl. Comm Games)
- AFL Grand Final Presentations top Metro Audience
- Wins News & Breakfast
Seven’s Director of Network Programming Angus Ross said: “The final results are in, and the scale of Seven’s win is clear. The simple fact is more people watch the screens of Seven. More men, more women, more young people, more of every key demographic.
“And with the AFL and Cricket locked up until 2022, Seven can guarantee those mass audiences, and certainty for our advertisers, for years to come.”
- Primary channel top 25-54 demo (excl Comm Games)
- State of Origin I tops Combined metro + regional audience
- The Block Winner Announced top non-sport show
- 60 Minutes top public affairs show
Michael Healy, Nine Network Director of Television, said: “After a very successful 2017, our schedule this year offered audiences and advertisers greater consistency than any other network. We are proud to have delivered a strong programming slate that entertained and informed, particularly with the demographics we target. Increasingly, our viewers are choosing to watch our content on a device and a time of their choosing, a trend that we embrace and look forward to growing.”
- Four shows had their biggest total audiences ever
- Five of the top 10 and eight of the top 15 regular entertainment shows in under 50s.
- Six of the top 10 regular new series in under 50s – including the top five.
- MasterChef Australia: Winner Announced tops 10’s year
Network 10’s chief content officer Beverley McGarvey said, “We’ve established a brilliant line-up of marquee shows that perform well across all platforms and we are looking to build on this success in 2019.
“It’s incredible that after 10 years, MasterChef Australia continues to perform strongly. And seeing shows like Have You Been Paying Attention?, Australian Survivor and Gogglebox increase their audience year on year illustrates that sticking to a winning formula often pays off.
“Our Bachelor shows – Bachelor In Paradise, The Bachelor Australia and The Bachelorette Australia – dominated our key under 50s demo and all the other key demos. They were also our top three 10 Play shows of the year.”
© OzTAM Pty Limited 2018. The Data may not be reproduced, published or communicated (electronically or in hard copy) without the prior written consent of OzTAM.