In a radical move the Logie Awards will return a voting category for Most Popular Television Commercial (or is that an oxymoron?).
Bauer Media is now asking ad agencies to submit for consideration. The Top Ten Ads as selected by a panel of trade media journos will be included in the public vote from March 4 – March 31.
“The winning ad and agency, will be included on The Logie Awards TV broadcast credits, and you’ll be invited to attend with tickets for 4 of the team and travel to the Gold Coast included,” Bauer announced.
“Finally an award mum and dad have heard of. But, get your skates on as entries close Feb 8.”
Updated: Logies previously had an award for best commercial in its first two decades. It isn’t clear why Bauer is claiming “For the first time, the 61st TV Week Logie Awards will recognize excellence in the advertising industry.”