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I’m a Celebrity scores with social media, BVOD.

“We tried a few new things this season." 10 talks up its 2019 season in the jungle.

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10 is talking up its I’m A Celebrity Get Me Out Of Here season today after Richard Reid was named 2019 winner.

10 particularly looks to lifts in social media and broadcast video-on-demand (BVOD) catch-up audiences, with the latter up 48% on season four. Across Facebook, Instagram and Twitter official accounts, traffic was higher than ever.

Network 10’s chief content officer Beverley McGarvey said: “I’m A Celebrity…Get Me Out Of Here season five changed the game and proved there was an appetite for premium first-run entertainment over summer. Its launch was the first show of 2019 to achieve an average audience of over one million and the show continued to perform strongly over its two week run against the major summer sporting events.

“Comparing its performance with its competitors across its first two weeks, it beat the Big Bash every night and had a higher average audience than the tennis five out of the nine nights it was up against it.”

Season five saw a shorter run performing well against summer sports, and this year’s celebrity casting actually resulted in minimal on air conflict -normally a kiss of death in the genre- drawing good audience feedback.

But the show took some heat from rival reality shows in later stages, last night’s final was third in its slot, with the Winner Announcement winning after 9pm.

“We tried a few new things this season and, while we learnt a lot along the way, we were really pleased with what we achieved. The tweaks we made to the show were received really well by our under 50s audience and the cast. The feedback we received on social and from the celebrities, who were genuinely upset to leave, was really positive.

“I want to thank the amazing cast and crew for their hard work day in and day out, our wonderful hosts Chris and Julia for bringing the energy and fun every single night, the fantastic team at iTV for their incredible efforts, Stephen Tate 10’s executive producer on the show for his dedication, the show’s sponsors for their support throughout the season and everyone at 10 for bringing this game changing season to life. Of course, it wouldn’t have been the success it was without our fantastic celebrities. Congratulations to all of you for surviving the I’m A Celebrity jungle!”

10 has already renewed the series for 2020.

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  2. Well done for not axing it, enjoyed this season.

    But a cynical view and I believe I raise a fair point here: 10’s view: “let’s talk up the 2 weeks against simulcast sport / sport that airs for many hours and until very late”

    “And we’ll just slide the weeks against Married and MKR under the carpet”.

    Tisk, tisk.

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