★★★★★ 0/5

MAFS, MKR beat Dancing debut. Today sinks to 13 yr low.

Ratings: MAFS & Bad Mothers prove too strong for 10's new show. But there are problems at breakfast.

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Monday night was all about lead-ins.

Dancing with the Stars debuted to 621,000 viewers last night unable to dent Married at First Sight‘s 1.21m viewers.

My Kitchen Rules, back to a 7:30 timeslot, also eclipsed it at 709,000 viewers.

While DWTS was well received on social media its Project lead-in was not strong enough to see it topple its rivals in total people nor demos.

Meanwhile the premiere of Nine’s Bad Mothers benefited from its super-duper lead-in, premiering to 691,000 and performing in the demos.

But while primetime is firing, there are headaches at breakfast. The Today show sank to just 168,000 viewers -its lowest survey figure since 2006. Sunrise won the slot with 287,000 while News Breakfast was 91,000 / 44,000.

Nine network won Monday with 31.7% then Seven 27.0%, 10 18.4%, ABC 17.9% and SBS 4.9%

Nine News drew 928,000 / 925,000 for Nine and elsewhere it saw A Current Affair at 873,000 and Hot Seat on 472,000 / 295,000. Millionaire’s Ex-Wives Club was 239,000.

Seven News won its slot with 1.01m / 982,000 for Seven then the return of Home & Away (620,000), The Chase (547,000 / 366,000), Instant Hotel (287,000) and Crazy on a Plane (132,000).

The Project (439,000 / 237,000), 10 News First (378,000), The Graham Norton Show (259,000) and Pointless (177,000).

ABC News (727,000) led for ABC then Australian Story (648,000), 7:30 (632,000), Four Corners and Media Watch (both 568,000), Q&A (370,000) and The Drum (180,000).

On SBS it was The Queen’s Mother in Law (160,000), 24 Hours in Emergency (114,000), Michael Mosley: The Superbugs (112,000) and SBS World News (106,000).

7mate movie Taken topped multichannels at 165,000.

OzTAM Overnights: Monday 18 February 2019

44 Responses

  1. I was turned off Bad Mothers by the title – it was repellent enough to stop me even trying to find out what it was about. Are new shows trying to trade on Breaking Bad, by adding “Bad” to every title.

  2. Really enjoyed DWTS last night. It was such a breath of fresh air compared to the crap fest that is MKR and MAFS. I hope it builds over the series for 10. I watched Bad Mothers today and it was pretty bad to be honest. Not a great drama at all. I wish 10 put something else rather than a repeat of Graham Norton again. Surely they’ve got something they could put there.

    I see Instant Hotel is also flopping. No surprise really. The show wasn’t great in the first season let alone being granted a second. Its in the wrong time slot though too.

  3. A lot of sugar coating DWTS ratings. They are pretty bad. 250k less than what 7 axed the show with and clearly has a much larger budget on 10. DWTS need strong total people figures to compensate for its weakness in the demos.

  4. Courtney slayed on the dance floor! The first 9 ‘celebrity’ dancers were bad, and then Samuel saved the night. Courtney saved for the last dance and showed them who’s the boss.

  5. Congrats to DWTS and Channel 10 – The show certainly looked fresh, new and visually appealing from the last time I remember watching it. Great job with the new hosts, sets and pace. Deserves better ratings than what it got, but with that said – channel 10, keep sticking to your 2019 plan, the base and brand will build.

  6. That’s a pretty good effort for DWTS, they really need to fix some things up at Channel 10 like replace The Project with Neighbours & or News bulletins to compete with the other networks and the main problem they seriously need to change Programming Management at Channel 10, so they can improve much more in the Ratings.! And well done to Channel Nine on another win last night, I wonder how the Ratings will look like when the NRL and AFL are back in a few weeks time..

  7. So….Bad Mothers is Big Little Lies for people who don’t have Foxtel? It was terrible. I had to look it up on IMDB for year of production because I was sure I had seen it before. DWTS deserved more viewers. Polished production, great talent (mostly) and the judges were knowledgeable and engaging. Grant and Amanda make a good team. Will watch again.

  8. The Today show is an easy fix as two women sitting together however good they are individually just does not work. Pay the bloke from Adelaide a million bucks ( cheap compared to Karl) to relocate to Sydney and co host with Georgie, get Deb to read the News, send Steve out on the road for the weather. Reinstate Wilkins for show biz and Shane Crawford in Sydney would be great for sport. Tony Jones lacks personality and from Melbourne, well Blind Freddy could see that would never work. There take note Channel 9 LOL

  9. DWTS was excellent. I really like the way Grant and Amanda share the hosting duties, and the judges are all likeable too. Some really good celebrity dancers, with Courtney deservedly top of the leaderboard. Poor Curtly Ambrose, his height just makes his dancing look so awkward, surely they could have partnered him with a taller dancer.

  11. DWTS was impressive production for 10. For a first episode it was excellent. Amanda was great as always. Grant was better than normal….(being a co host he appeared not under pressure to perform). The set was big, The judges excellent (the female a real talent)….Overall very polished. And it was Live…..just great to have a Live (non sport) entertainment show back on our screens (but the recorded applause was a bit obvious when the audience was not clapping). The only issue being… it us just not a typical 10 show. Many older viewers normally attracted to this show probably don’t even watch 10 and are stuck on Seven. Hopefully the audience grows. It deserves to.

    1. Probably need to follow Dancing With The Stars with new episodes of NCIS, similar aged audience I would think. Be interesting to see a refresh of that as going back to *2016 TEN had 46 as it’s average age, more interesting would be to see what that is on TENBold as NCIS and etc., does well for them, usually taking the secondary channel ratings. Back then Nine said that GEM was getting 55 as an average and I’d think that would be TENBold now as well, so TEN pairing DWTS and new NCIS would make sense I think.

      *From Here: https://tvtonight.com.au/2016/11/the-average-age-of-tv-viewers.html

  12. Close between MKR and DWTS but more because MKR dropped rather than 10’s show growing over Celeb.
    7’s excuse as to why they delayed Home and Away is a joke though. They may as well just say what everyone knows and they were testing the waters.
    Saying they didn’t want to disrupt it by only airing 3 eps a week? but are happy to air up to 8 by triple episodes on Wednesday and Thursdays when needed? Pfft

  14. I really enjoyed DWTS, especially Amanda and Grant (the beard is a big mistake) being swapped around to do the interviewing. I liked the female judge but having the baddie on one end and the nice guy on the other was a little off putting after awhile.

      2. Just my opinion that it doesn’t suit him or the host role he is playing. Maybe just a case of not used to seeing him with the beard. I also loved the suit and matching outfit Amanda wore. Thought they both looked really nice.

  15. I gave Dancing with the Stars a go and really enjoyed it. The two compares are perfect hosts and the three judges are a good mix too. I quite like the new ‘villain’ judge, he plays his role with a good dose of humour, which the crowd seemed to enjoy. I’m not one for over the top drama, so Dancing with the Stars was a nice upbeat and friendly offering as compared to what 7 and 9 were showing. I’ll definitely be back next week. Courtenay is going to be very hard to beat.

  16. I am a loyal home and away fan from the start but I have to say the numbers are not good for the return of it ….they have to have a big shake up to get new viewers on board and bring back old viewers as well ..as for me I am going to give it a month or two if it does not get better it will lose a 30 years viewer ….wake up the thursday night does not work anymore 3 episodes is too much and last year they had 4 episodes a couple of times

    1. Your comments resonate with me, also a 30 year viewer, realised it had been 2 months and I had nearly moved on, perhaps it is an age thing, but I can predict how some stories will unfold, e.g unfaithful husband and ‘stolen’ embryo story (this ia new plot unseen on H&A before). But similarly find the 90 mins overkill and usually drag them out over another day or two on the hard drive.
      It does need a refresh and I don’t mean remove all characters and bring in new, but something

      1. I totally agree with these negative comments about H&A. Boring. Same thing all the time – bad boy/bad girl comes into town and within weeks bad person becomes nice!!
        New writers are needed. Or perhaps it just needs some sort of comical subplots for a change!

      2. I’ve long thought that one of the reasons the big UK soaps have such longevity is that they move with the times and reflect the society that watch them (albeit in an exaggerated form).
        Home and Away has been churning out the same story lines with the same attractive cookie-cutter whiter-than-white characters for years.
        Maybe try updating the show a bit, throw in characters from different ethnic backgrounds, maybe a gay couple and see what happens!

  17. As stated by David, and l said it repeatedly, 10 shows lack that big lead in. The Project just isn’t growing it’s numbers and that is not helping 10 launching new shows. What to put there is another issue.

    1. I have always watched The Project but feel lately the content has gone off the boil and have starting to turn off. They use to get the news/comedy mix better. The comedy side seems to be taking over but all it appears to be is just filling in time. They need to smarten up quick as those ratings will keep on diving.

  19. I reckon home and aways days in that 7pm main channel slot are numbered.
    I know seven like to trumpet how well it does on catch up, but that doesn’t help when you need a strong lead in to your ageing 7.30 offering

  20. Decided to give up Home and Away this year, haven’t missed it over the summer and seeing a 90min episode scheduled for Thursday was the final nail in the coffin.

    Enjoyed Dancing, thought Sharna was excellent. Dislike Craig, thought he was very rude. Muted Grant Denyer because I find him annoying.

    Haven’t watched Bad Mothers, recorded just in case I decide to watch later.

  21. I’ve been giving Today a go and it has potential, they need to make some urgent tweaks though. It’s clear the hosts have zero chemistry with Tony Jones. Yesterday there was a news item about Smurfs and when Georgie crossed to Tony she said “TJ loves a Smurf, don’t you?” “Not really”…that banter sums-up the whole show. At 8 o’clock they’ve been doing the news and sport, take a commercial break and come back for the weather which makes it feel like the show has no momentum what-so-ever.

    They need to get out of the stuffy studio, let the hosts be themselves and show their viewers more of this great country.

    1. ‘They need to get out of the stuffy studio, let the hosts be themselves and show their viewers more of this great country.’ i doubt that will help, i watched a bit when they were coming live from the Australian Open & it was a dogs breakfast, too many hosts with no focus, TJ being the main problem though.

    1. I completely forgot it was on and only tuned in at 8pm. I think it’s Ten’s best show in years, and brilliantly produced by Warner Bros. That judge just needs to tone it down.

  25. MKR has lost quite a lot of steam, not helped by Home and Away as a lead-in.

    DWTS looks to have skewed older than 10 would have liked, given their desire to target the younger demos. Still an embarrassment for 10 to be beaten by the ABC. I doubt Bondi Rescue or Ambulance are going to do much better in the week ahead.

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