SBS has now unveiled its new branding, “A World of Difference,” with a showcase of Dramas fronted by On the Ropes and Safe Harbour actress Nicole Chamoun.
The new brand identity, announced at Upfronts late last year, encourages all Australians to embrace and celebrate difference, and reinforcing SBS’s commitment to contributing to an inclusive society.
Others will rollout showcasing SBS news, sport, documentaries, food and languages with personalities including Janice Petersen, Lucy Zelić and Adam Liaw,
Jane Palfreyman, Director of Marketing, SBS said: “As we’ve grown up as a nation, so too has SBS, speaking to and representing all Australians. Along the way, we’ve become one of the most trusted Australian brands and an ingrained part of this country’s culture.
“Our new brand identity reflects SBS’s evolution while beautifully articulating our fierce dedication to go beyond simply showcasing diversity to celebrating our collective differences. We want to live in the skin, walk in the shoes of others, because we believe it actually makes for better entertainment.”
The new branding, developed and created internally by SBS, will broadcast from tomorrow, just in time for Eurovision: Australia Decides.