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Sunday Night Takeaway finds its balls

Ball pits in Sydney & Melbourne retail centres offer prizes for shoppers.

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Two ball pits will be installed at Chadstone in Melbourne and Macarthur Square in Sydney on Saturday and Sunday for Chris & Julia’s Sunday Night Takeaway.

Shoppers will be invited to spend 20 seconds in the ball pit hunting balls with various dollar amounts to be won. There is over $20,000 in prizes.

Network 10’s head of marketing Brad Garbutt said: “We wanted to give our under 50s audience the same feeling of excitement that we know the show will give them when they watch it on Sunday. Our ball pit activation, where they can win, laugh and have a lot of fun, is the perfect way to do this. If you’re in the area, come and check it out!”

10 also has a marketing campaign for the show across outdoor, retail, transit, radio, print, TV, digital, social and leisure centres.

The first episode will feature Shane Warne, Grant Denyer, Tim Robards, Anna Heinrich and Beau Ryan.

7:30pm Sunday on 10.

28 Responses

  1. “We wanted to give our under 50s audience the same feeling of excitement that we know the show will give” You’ve just alienated a lot of your audience. Stupid thing to say.

  3. “10 also has a marketing campaign for the show across outdoor, retail, transit, radio, print, TV, digital, social”

    Its the day before launch, aside from 10’s on air promos (which are awesome) I haven’t heard or seen anything

  4. It’s good to see an effort to bring back variety to Australian television. It has been largely void for a long time and was for the most part much loved in the past. I remember shows, such as Hey Hey It’s Saturday, The Sideshow, In Siberia Tonight and there were many others that were before my time. I hope that there is effort made into researching past Australian and overseas variety successes to give any new variety shows the potential for the best possible outcome for success and entertainment.

  5. If the sneak preview clip with Grant Denyer doing a practical joke is an indication of what this show is going to be like then count me out. It wasn’t very funny and Dr. Chris’ laughter at the proceedings didn’t seem convincing to me.

  9. Nice to see that you don’t count if you live anywhere other than Sydney & Melbourne. Yes I know there are time differences but with Twitter & Instagram (as Ellen does) they could put a call out for contestants in other states.

  10. Looking forward to this show as well. Judging by some people’s comments already, they want variety on TV, 10 delivers and they still complain. Can win them all I suppose.

    I’m so over the scripted reality shows and the dramatizations on those shows.

  12. I cannot imagine this show working.

    Every other successful show like it started small and grew organically. Trying out ideas and sketches, and keeping those that worked until it became much loved and reliable.

    SNT is an all-at-once proposition, with new cast, new crew, new format, new everything. And a rather short run.

  16. All the advertising in the world is not going to help this duck. I am already over the ads (talk into my ear and I will repeat what you say)……reminds me of Candid Camera.

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