Drama’s uphill battle in weekly ratings

Australian drama has an uphill battle to perform in overnight ratings while Reality TV is so dominant.

Even away from heated competition new dramas including Miss Fisher’s Murder Mysteries and The Heights are struggling in Overnight figures.

Home & Away was the week’s top scripted local series at 572,000 then Bad Mothers (513,000), Rosehaven (477,000), Miss Fisher’s Murder Mysteries (304,000), Get Krack!n (221,000), The Heights (178,000), Neighbours (117,000).

Nine’s dominance continues in the 2019 ratings race, with its fourth weekly win under its belt.

Network:
Nine: 31.2
Seven: 28.2
ABC: 18.0
10: 15.4
SBS: 7.2

Primary channel:
Nine: 22.5
Seven: 19.4
ABC: 13.2
10: 10.2
SBS: 4.8

Multichannels:
9GO!: 3.8
7mate: 3.4
10 Bold: 3.1
7TWO: 3.0
ABC KIDS Comedy: 2.9
9GEM: 2.7
9Life: 2.2
10 Peach 2.1
7flix: 1.9
ABC News: 1.4
SBS VICELAND: 1.3
SBS Food: 1.0
7food / ABC ME: 0.6
NITV: 0.1

Nine won 25-54 and 16-39.

Nine led in Sydney, Melbourne & Brisbane. Seven held in Adelaide & Perth.

Nine won Sunday, Monday, Tuesday and Wednesday. Seven scored Thursday, Friday & Saturday. ABC bettered 10 on Sunday, Monday, Tuesday, Wednesday and Saturday.

Best brands last week were:

Nine: Married at First Sight (Sun: 1.45m), Nine News (Sun: 929,000), 60 Minutes (815,000) and Travel Guides (756,000).

Seven: Seven News (Sun: 935,000), My Kitchen Rules (Tues: 753,000), Home & Away (572,000) and The Good Doctor (563,000).

ABC: Four Corners (797,000), ABC News (Sun: 723,000), Media Watch (722,000) and Hard Quiz (696,000).

10: Gogglebox (645,000) Dancing with the Stars (Elimination: 503,000), Leaving Neverland (Part 1: 424,000) and The Project (7pm: 376,000).

SBS: Australia in Colour (340,000), Rolls Royce: Dream Machine (231,000), London’s Super Tunnel (229,000) and Great British Railway Journeys (210,000).

14 Comments:

  1. I’ve been enjoying the heights, I just record on my foxtel iQ, so I still see it if i’m out on a friday night. It is a shame neighbours has such low numbers, it’s been very good of late, the writing is much improved this year over previous years.

  2. Bad Mothers was repeated on the weekend and I struggled to engage with it. Visually it’s a cross between E Street and House Husbands, with tired old “interesting” camera angles, poor script, and low budget.

    Doctor Doctor and older shows such as McLeod’s Daughters and Sea Change show Australia can make great scripted drama, just not at the moment.

  3. Seven have put Miss Fisher on Thursday and Cleaning Up on Friday (and held off on Manhunt because they are scared of Nine with MAFS). However, in those slots they can never do well and will likely cannibalise 72s audience.

  4. I haven’t seen any of The Heights on free-to-air but have seen all episodes (16 so far… waiting for the rest of the series to come out) on iview. This is probably how a lot of people are viewing dramas now which of course brings down overnight ratings figures but the shows are still reaching an audience.

    • Don’t worry. You are not the only one who hasn’t seen The Heights on free-to-air tv, thanks largely to the ABC’s bizarre Friday night programming! Most of The Heights’ target audience is out on Friday nights having post-work drinks, eating dinner or unwinding from the week. Such a shame.

    • So far ep1 of The Heights has a VPM of 70,000. So it’s not doing a roaring trade there. The ABC made 30*30m of it, then decided to air it as double eps on Friday 8:30pm. So they didn’t really care if people watched it or not.

      • Also, the show was originally slated for 6pm weeknights, but then The Drum was moved into that slot – I recall this from one of David’s stories about it when it launched. It’s hard to see whether the ABC really had any faith in it at all. Seems like its been dumped on Friday nights

  5. If MAFS is scripted drama so is MKR (and most reality shows to a degree) . The conflicts are set up MKR.. Every year the same script with a different contestant .

Leave a Reply

You must be logged in to post a comment.