★★★★★ 0/5

Leaving Neverland boosts 10Play

Unedited doco version draws a crowd to 10Play while broadcast version outranks 10's Sunday shows.

2
Leave a comment

Leaving Neverland helped 10Play to its best week of the year last week.

10 offered the unedited documentary online at 10:01am Friday ahead of its primetime broadcast, and enjoyed a lift in its eyeballs as a result.

HBO offered the doco in two forms: 2×120 min and 2 x 90min. While the shorter one went out on linear broadcast the full doco was available at 10Play.

Drawing 424,000 viewers on Friday it was 10’s biggest documentary since July last year. Part 2 on Saturday was down to 314,000. Both numbers were higher than Sunday Night Takeaway prompting the question: should 10 have aired the hottest doco in the world right now at the top of the week when viewing is higher?

Nevertheless, 10 is talking up its Friday audience, a 106% lift compared with the previous 4 weeks.

10Play also had its biggest week of the year last week thanks to Leaving Neverland.

2 Responses

  1. I really pray that this doco has a positive impact on all of the parents, partners, and confidants who will be told that someone they love has been sexually abused. Being disbelieved has a horrible knock on effect to the abuse itself. I laud Channel 10 for showing the film, even they are weasling out on admitting what it means.

Leave a Reply