MKR losing steam as Nine claims 5th week
Ratings: Panic stations? MKR hit an all-time low last week, while a doco scores on SBS.
Seven was under pressure last week with My Kitchen Rules hitting an all-time low of 662,000 viewers -at the same time as oxygen thief Married at First Sight hit 1.4m viewers. Roll on AFL?
Nine now has 5 of 5 weeks in the bag and no sign of slowing down.
10 continues to trail the ABC, with Gogglebox as its best performer but not enough shows over 500,000 viewers.
SBS documentary Australia in Colour did good business for the public broadcaster, at one point siting second in its timeslot.
7mate / 7TWO / 10 Bold: 3.1
ABC Kids Comedy / 9GEM: 2.7
10 Peach: 2.3
ABC News: 1.8
SBS VICELAND: 1.2
SBS Food: 1.0
7food / ABC ME: 0.6
Nine won 25-54 and 16-39 demos.
Nine led every night of the week except Thursday, claimed by Seven. ABC bettered 10 every night except Thursday.
Nine led claimed victory in all cities except Perth.
Best brands last week were:
Nine: Married at First Sight (Wed: 1.4m), Nine News (6:30pm: 884,000), Travel Guides (786,000) and A Current Affair (782,000).
Seven: Seven News (942,000), My Kitchen Rules (Mon: 761,000), Home & Away (576,000) and The Good Doctor (547,000).
ABC: Death in Paradise (717,000), ABC News (688,000), Hard Quiz (635,000) and Four Corners (605,000).
10: Gogglebox (649,000), Dancing with the Stars (Elimination: 526,000), The Project (409,000) and Ambulance Australia (394,000).
SBS: Australia in Colour (341,000), Secrets of the Tudors (210,000), Michael Portillo’s Abandoned Britain (207,000) and Insight (203,000).