In its 10th season My Kitchen Rules has hit an all-time low of just 662,000 viewers last night, finding itself doubled by the competition and very nearly beaten by ABC shows.
While MAFS has sucked the oxygen from other free to air television and 10 has languished at alarming numbers, the trajectory of MKR‘s 10th season has largely slipped under the radar. It’s clear viewers have hit fatigue with the long-running show and there must be big concerns about plans for a second season this year, even if it isn’t fronted by Pete & Manu.
Last night viewers were drawn to the physical altercation on Married at First Sight (normally an action that gets you booted by producers) at 1.41m. Nabbing third place was ABC at Hard Quiz‘s 627,000 and 7:30 on 592,000.
10’s Bondi Rescue was in fourth place at 370,000/ 328,000.
Elsewhere SBS doco Australia in Colour was strong at 339,000 -rising to second in its timeslot after 9pm. Law & Order: SVU on 163,000 / 158,000 was fifth in its slot and beaten by 9Life’s Talking Married on 218,000. SVU really should shift to 10 Bold pronto.
Meanwhile a Seven News special on Cardinal Pell’s sentencing led its slot at 232,000 viewers. ABC News had 103,000 across its slot from 9am-12pm. Today Extra was 96,000 from 9-11am.
Nine won the night at 36.0% then Seven 26.9%, ABC 15.8%, 10 13.6% and SBS 7.7%.
Nine News was 930,000 / 911,000 then A Current Affair (808,000), New Amsterdam (460,000), Hot Seat (456,000 / 275,000). True Medical drew 182,000.
Seven News won its slot at 950,000 / 875,000. Home & Away was 628,000 then The Chase (565,000 / 369,000). A repeat of Jimmy Barnes: Working Class Boy was 277,000.
ABC News (685,000), Rosehaven (454,000), QI (225,000), Get Krack!n (216,000), The Drum (205,000) and Adam Hills: The Last Leg (165,000) comprised ABC’s night.
The Project (397,000 / 253,000) led for 10 and 10 News First was 372,000. Pointless was just 174,000.
On SBS outside of its doco, Great British Railway Journeys was 165,000, SBS World News was 139,000, McMafia was 109,000 and Gourmet Farmer was 104,000.
News Breakfast: 120,000 / 44,000
OzTAM Overnights: Wednesday 13 March 2019