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Nine, 10 settle dispute over 10 Boss
Networks bury the hatchet over a conflicted multichannel rebrand.
- Published by David Knox
- on
- Filed under News
Nine and 10 have ended their dispute over the logo and branding of 10 Boss.
Both parties have agreed to cover their own costs with a court dismissing the case last Thursday.
Prior to Nine’s merger, Fairfax Media commenced legal proceedings against Network a brand within the Australian Financial Review while 10 Boss centres around “bold, confident characters.”
10 relaunched its ONE multichannel as 10 Boss on October 31st and previously adjusted the design after complaints from Fairfax. Originally their logo had a number 10 sitting in a circle, next to the word BOSS. It responded to the complaint by rebranding as 10 BOLD.
Mumbrella reports both networks declined to comment.
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4 Responses
That’s all well and good but the Nine owned Sydney Morning Herald still has 11 and One on its tv guide lmao /tvguide.smh.com.au/
Also has 7food (should be 7food network) and SBS food network (now SBS food).
Pathetic of Nine really to have taken this action in the first place. And I was surprised 10 capitulated so quickly but perhaps they didn’t feel it was worth paying to defend.
It was Fairfax who took the action at the time, Nine sort of just inherited it when they bought Fairfax.