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OzTAM adds demos to BVOD data

Age / Gender demographics reporting is now available for content on Broadcast Video on Demand services.

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OzTAM is adding demographic profiles to its Video Player Measurement service.

Age / Gender demographics reporting is now available for content on Broadcast Video on Demand (BVOD) services.

You can see the new data in live streaming VPM reports posted on OzTAM’s website (click Display then Demographic dropdown).

OzTAM CEO Doug Peiffer said: “Demographic profiles of BVOD viewing are a welcome addition to OzTAM’s VPM Report.

“This enhancement brings us a step closer to understanding the Total TV viewing picture.”

VPM demographics will be an important component of OzTAM’s new Total TV currency, Virtual Australia, or ‘VOZ.’

Progressively rolling out in 2019, VOZ will bring together measurement of broadcast viewing on TV sets and connected devices to provide an all-screen, cross-platform planning and reporting standard for Australia’s television industry.

5 Responses

  1. Given the honesty of Internet users, the margin for error would be higher than normal. With a bit of thought anyone could sign up to a video service using false details and not be directly traceable. And nobody shares their video account details with family members or friends, do they?

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