Cinemas turn to TV

If you can’t beat ’em join ’em?

Some cinemas are capitalising on the success of TV by offering big screen events.

Event Cinemas Campbelltown will host two Married At First Sight screenings this Sunday and Monday, to capitalise on the show’s finale. The sessions are free, but no doubt they will make a buck from the popcorn and drinks. Update: Also at Event Cinemas in Castle Hill.

ACMI cinema in Melbourne will screen the Game of Thrones premiere on April 15 at7pm (several hours after the Foxtel 11am debut). This is also a free event and is already sold out.

TV on cinema screens is also a regular event for State of Origin and Doctor Who.

I still remember Melrose Place screenings at bars… pizza, Heather Locklear, ahhhh Tuesday Night’s a Bitch.

19 Comments:

  1. With some cinemas overseas converting to to what are essentially 8m long 4K LED theatrical screens the showing of popular big budget TV productions like GoT could potentially be irresistible for some fans who will enjoy the Dolby Atmos sound as well. The challenge will be for TV producers to see the potential in the market and make their shows suitable for the big screen as well as for television. Attending those marathon screening sessions could be a challenge though.

  2. My local Event Cinemas was playing Fifa matches last year. It didn’t occur to me that they would have just been projecting SBS.

    When I inquired about the screenings would be in 4K (as they would be in other parts of the world) I never received a response. From memory, the screenings were also $15 each.

  3. Maev....Sydney

    @ poida …On May 4, 1968, Campbelltown was proclaimed a city ….it is not a subset of Sydney….Macarthur is a huge and fast growing area…..Many would follow MAFS….Not me though…*G*

  4. Cinemas need to adapt and change with the times, considering that customised home theater rooms in homes and movie streaming services are more common nowadays, along with enhanced surround sound audio being readily available on digital television broadcasts. Cinemas could also capitalise from holding gaming sessions for video games in cinemas as a unique experience.

    • Cinema owners could do some research or collaborate with mainly younger people into the growing phenomenon of e-sports, in which many people spectate upon professional gamers competing in video games.

      • There are quite a few that already do and there’s even a stadium in Sydney all set up for it. Unfortunately it hasn’t resulted in strong business and isn’t working.

  5. Back in the 1950s Cinemas needed a gimmick to drag people away from their TVs and thats when Widescreen began. Now you can watch TV in cinemas. The irony

  6. jezza the first original one

    The finale of S3 of the Italian series Gomorrah (S1 and S2 currently on Netflix) was on in Italian cinemas before it was broadcast and took around $600,000 US on limited release. It’s bigger than GoT in Italy. If you can cope with subtitles, it’s well worth a look.

  7. And Sunday Night Takeaway should probably barge in on these viewers and ‘take them away’ so they can win so many prizes (and free macca’s) – so much better than sitting in a cinema watching these shows which you could do freely at home on catch-up!!! #TakeawayAU

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