In a footnote to this morning’s ratings wrap, ABC’s News Breakfast show has beaten Today -a first in the 5 city metro.
News Breakfast drew 119,000 and 62,000 across ABC and ABC News respectively, totalling 181,000. No doubt the bumper ABC News figures were driven by Scott Morrison’s unusual time to call the Federal Election.
Today was narrowly behind at 178,000 viewers, albeit with a single channel playout.
Sunrise won the slot, which it does everyday, at comfortable 279,000.
Since Nine’s show revamped this year with Georgie Gardner, Deb Knight and Tom Steinfort it is struggling to make inroads, often hovering around 200,000 or below. It’s best this week has been 208,000, unable to capitalise of the success of Married at First Sight.
Sunrise is sometimes 100,000 ahead whilst News Breakfast is gathering momentum too.
Nine has maintained it is sticking with its Today team.
In February following a false article on Georgie Gardner, Nine News boss Darren Wick said, “I don’t shy away from the weaker numbers the Today Show has recorded in 2019. But just five weeks into a new team on-air, we’re not about to hit the panic button. We’ve been through this battle before with other programs, where a section of the media is quick to write us off. We’re in for the long haul.”