10 gearing up for Melbourne Cup
As well as Sports coverage, the Melb. Cup carnival will be woven into Studio 10, The Project, The Bachelor, The Living Room & Neighbours.
10 is teasing more about how it will broadcast its first Melbourne Cup Carnival since 2002.
Last year 10 snatched back the rights from Seven in a $100 million, five-year agreement from 2019 to 2023.
Network 10’s head of sport Matt White will be leading the on-air team, along with former Seven racing expert Francesca Cumani.
Studio 10 and The Project will also broadcast Live from the track, but the event will also be strategically woven into other 10 shows including The Bachelor, The Living Room, Neighbours, 10 News First and Sports Tonight.
“We’re gearing up to transform the multi-platform coverage of the Melbourne Cup Carnival which will, for the first time, include a multi-layered digital hub,” said White.
“At 10, we do things differently and we’re welcoming back the Melbourne Cup Carnival to 10 with a bang. Our editorial philosophy is ‘Access all Areas’ and this is exactly how we’re approaching our coverage and what we’ll be offering to audiences, advertisers and partners.”
The Melbourne Cup Carnival will also be present across 10 Play, 10 Daily and new podcast 10 Speaks.
Q4 will also include Rugby World Cup, the Gold Coast, Bathurst, Sandown and Newcastle Supercars Championship rounds, the Australian MotoGP.
The Melbourne Cup will also still be available on multichannel Racing.com and its app.