FOX Sports and Rugby Australia have announced a world-first innovation that lets fans share any rugby moment from TV.
FOX Clips marks the first time a viewer of a live sports broadcast has the power to create and share clips of sporting highlight on social media.
Available for anyone to use in Rugby Australia’s Xplorer app, FOX Clips uses image recognition technology to identify you are watching and lets you turn it into a clip and share it.
“FOX Clips is yet another way that the Rugby Xplorer App brings fans closer to the game” said Adam Freier, Rugby Australia’s Head of Marketing and Digital. “Every fan has a unique perspective on the game and now they can share that with other fans using the Rugby Xplorer App and FOX Clips.”
The technology, which has a patent pending, was developed by Snapscreen Application GmbH in Austria and has been licensed to FOX Sports by Snapscreen Australia.
“Snapscreen is delighted to continue our partnership with FOX Sports to support its relationship with Rugby Australia and bring this world first solution to rugby fans,” says Thomas Willomitzer, founder and CEO of Snapscreen.
“We’re always looking at new ways to enhance the fan experience,” said FOX Sports Head of Digital Brad Schultz. “FOX Clips is yet another innovation bringing our audience closer to the sports that they love by giving them full control of the experience from TV to mobile to social media.”
FOX Clips can only be used on any live FOX Sports channel broadcast of a rugby program, whether it is a live match, replay or magazine program. You could be watching FOX Sports on your TV at home, on your computer at work or even at the pub.
Using the Rugby Xplorer app, fans simply take a picture of their TV, edit their clip and share it. See a brilliant try or hilarious falcon? Share it on Twitter with friends in Australia. Catch your mate in the crowd at the game? Snap your TV and send it to him on Messenger.
Download Rugby Xplorer on iOS or Android to get snapping then share your clips with all of your social tools including Facebook, Twitter, Messenger, WhatsApp, SMS and email.