10: “New TV is much more exciting than the old TV”
Cord cutter or cord forever? 10 releases research data on audience viewing habits.
- Published by David Knox
- on
- Filed under News
Network 10 has released research data on audience viewing habits and recognises characteristics of traditional broadcast viewers and those connected to online / streaming.
The research was conducted by Nature in April and consisted of an online survey completed by a sample of 2,500 Australians over the age of 18.
Network 10’s chief sales officer Rod Prosser said: “This research tells us that a TV audience is much broader than just the traditional demographics and broader than just linear TV. It helps us understand the audiences consuming and engaging content across TV’s platforms. And this audience is growing.”
Network 10’s chief content officer Beverley McGarvey said: “Broadcasters have been quick to respond to the fragmentation of TV. The new TV is more mass-reaching than ever. It’s about bringing the best content to audiences in the way they want it. It’s about finding new ways to engage on all screens, and beyond the screen. And it’s about having and continuing conversations well beyond the broadcast.
“At 10, TV is our linear broadcast channels, podcasts with 10 Speaks, a daily magazine with 10 Daily, streaming with 10 All Access and watching when you want with 10 Play. With more distribution platforms than ever, we have a fantastic opportunity to be more creative with the content we produce, based on where these audiences choose to consume the content they enjoy.
“For us, the new TV is much more exciting than the old TV.”
Updated.
10 Responses
10 has now updated their table thanks to reader spotting.
What does a “brand proactive engaging to create value” look like?
“Apparently they aren’t interested in 25 year olds either.”
LOL.
If that’s an indication of the thoroughness and care that went into this company’s survey, Channel 10 got well and truly dudded!
I wish the programming team at 10 thought the same. It appears to be ‘old TV is much more exciting than new TV’ despite the rating challenges this year with shows such as Bachelor in Paradise and Changing Rooms. 10 have had a ‘go’ this year with new shows such as Takeaway but consistently coming 4th shows a disconnect with the audience. Here’s hoping 10 find their mojo for The Masked Singer …
Smart move with 10. Of course, it’s what they do with that information that counts…they’re supposedly the ‘under 50’s’ channel, so I’d like to see what shows they will commission in the future, that are much wider reaching, that will support their research as well as the ways they communicate this with us!
Not interested in anyone under 18 or over 50. No wonder they’re struggling.
Apparently they aren’t interested in 25 year olds either.
Not sure what you’re referring to. 10 seeks Under 50s viewers which is 25 by my maths.
The Table does not feature 25 year Olds. This is what everyone is talking about.
LOL yes I see that now.