When is a news item a plug for a commercial company and not genuine news?
Media watchdog the Australian Communications and Media Authority will look into an increase of news and current affairs being little more than free airtime.
Last night ABC’s Media Watch highlighted Nine failing to disclose that a report on IKEA in Sweden failed to disclose the furniture giant paid for reporter Christine Ahern and her crew to travel from Australia.
The report featured on Today, Today Extra and Nine News Now.
An ACMA spokesperson told ABC, “As part of its Compliance Priorities for 2019-20 the ACMA is specifically focussing on the issue of commercial influence in broadcast news.”