Airdate: The Business of Sport

SKY News has confirmed further details for The Business of Sport hosted by former Nine presenters Tim Gilbert and Julie Snook.

The one-hour program will report on people, brands, teams and ideas in what is a branded partnership with several l corporate and education organisations.

SKY News Commercial Director Cathryn Adams said: “Australia is a famously passionate sporting nation, embracing an extensive variety of sport and competition from all over the world. Viewers are increasingly interested and aware of the business landscape behind their favourite codes, clubs and athletes, with an appetite for genuine insider information. The Business of Sport takes a first-hand look behind the scenes of our multi-billion dollar sporting industry. In partnership with Victoria University, Sydney Cricket & Sports Grounds and Venues NSW, we’re delighted to bring viewers a new program presented by industry-leading hosts that promise to captivate viewers.”

Exploring the side of the game that doesn’t take place on the field, The Business of Sport delves into what drives global tourism, marketing, trade and sponsorship. From technology innovation and cutting-edge performance training, through to the explosion in women’s sport and how big data is changing the way we play and consume the game, The Business of Sport will be the place to get ahead of the game.

11am Saturday 8 June on SKY News.

One Comment:

  1. More branded content for Sky News. Its really ramping up: The Innovation Forum, Racing Dreams, Stronger Australia. The growing future of news coverage perhaps.

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