MasterChef shake-up attracts social media buzz
Chat around the three judges has been more negative than positive, according to online trends data provider.
- Published by David Knox
- on
- Filed under News
Changes to the MasterChef kitchen have kept social media burning over the past two days.
Of the tweets posted during July 23 and 24, which also mention at least one of the judges, there seems to be a lot of negative sentiment associated with the three judges (45% negative compared to 30% positive).
Number of Twitter mentions of the rumoured replacement judges (note: Nigella is ranking ahead of judges Matt and Gary) during July 23 and 24:
1. Nigella Lawson – 422
2. Maggie Beer – 227
3. Curtis Stone – 142
4. Poh Ling Yeow – 121
5. Kylie Kwong – 116
6. Shannon Bennett – 87
7. Justine Schofield – 25
Online trends data provider SEMrush compared online searches for Masterchef in Australia for the last three days. Compared to Monday’s estimates (July 22), search volume estimates for Tuesday and Wednesday more than tripled. This most likely also coincided with news stories around George Calombaris legal issues and the finale.
Est. Search Volumes:
7/22/2019
10,200
7/23/2019
34,500
7/24/2019
34,500
During the last 48 hour period, the top associated key word for tweets were:
1. George
2. Calombaris
3. Matt
4. Preston
5. Gary
6. Mehigan
7. Judges
8. Staff
9. Show
10. Tourism (Note: most likely associated with the WA Tourism campaign George was involved in)
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- Tagged with MasterChef Australia
11 Responses
So here is a thought….Alastair McLeod…..if he could be persuaded away from Queensland.
Please, not Curtis Stone.
They’ve been on TV together so long, they don’t really offer any differences between them as individuals in a group.
I think these guys are grossly overestimating their worth and are due their slice of humble pie.
If anything, I feel that they have been dragging the brand down with them for years (the most recent finale being the lowest-rated on record speaks for itself, really). I can’t help but cringe whenever I see the three of them together in marketing materials for the show. Perhaps they should stick to their more conventional business ventures while 10 gives the brand a much overdue refresh, ideally with more personable judges.
Producers need to stop making the same mistake as The Voice with putting the judges front and centre while they incessantly waffle on.
Wow…you never cease to amaze me, David Knox…
Thanks, but supplied by data company listed.
But not something this mere mortal would have known or read if not for you doing the piece here in TV Tonight….
I have an idea ch9 should get George, Matt & Gary to refresh Family Food Fight?…
Great idea, smart
I had the same thought.
Refresh? That’d be like brushing your teeth with the latest new exciting toothpaste and then rinsing with an old pot of tea.