More hirings for Netflix Aussie office

Further signs hint to Netflix stepping up its local production.

More detail is emerging on Netflix’s local hirings, for the Australian / NZ markets.

AdNews reports a team of six will be based out of a WeWork office in Sydney CBD. Until now Netflix has outsourced for its local marketing and publicity through Pulse, and previously Catapult Communications.

As previously reported, Debra Richards will head up production policy, having been CEO of Ausfilm and heading up ASTRA. Nick O’Donnell is director of public policy, having worked at LinkedIn and Yahoo7! Sarah Haines is manager of publicity for originals AUNZ, previously from Twentieth Century FOX and ABC.

Tony Broderick has been named as head of brand and editorial AUNZ. He previously worked at Twitter as head of partnerships, news and TV from 2013-2016.

Nathan Burman, also from Twitter, is head of communications for Australia and New Zealand.

Looking after partner marketing is Anna Kooperberg who joins from sport streaming service Spark Sport in New Zealand.

Netflix has previously been criticised by some sections of the industry for not having any local staff or office, but is understood to be stepping up its local production. Amongst its few local originals are Tidelands (pictured), Lunatics and Nanette, with the latter nominated for Emmy Awards.

4 Responses

  1. Considering the size of Australia’s movie production infrastructure and locations for filming Netflix could quite easily set up it’s production headquarters in Australia and NZ, Qld and NSW would compete as they are now for Disney / Marvel productions for Netflix money. My only cynical thought is that having a Netflix office in Australia could become a prospective gravy train for some of those involved and ruin the party.

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